LeadSloth

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Purchased list: 250 days. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Paid search: 60 days.

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What Lead Nurturing Content to Send When?

LeadSloth

Lead Nurturing content contains information that prospects need to make a purchase decision. The webinar will only cover this briefly, so therefore I’m giving some more details this blog post. By the way, you can still register for the webinar. What Is Lead Nurturing Content?

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)