Customer Experience Matrix

MAY 24, 2016

Indeed, I’ve been telling clients for some time now that they will need a mix of consolidated and federated sources, with federation clearly the right choice for contextual information that is only relevant in a small number of situations. But the argument I heard this week was stronger than that.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. The system can also estimate what product each company is most likely to purchase, when it will buy, and what stage it has reached in the buying process.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 5, 2015

I don’t know how much of Teradata’s revenue comes from its on-premise products or how many new licenses it has sold recently; based on the information presented above, the business may be shrinking. This suggests that someone will purchase the Teradata systems and continue to sell them.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 13, 2016

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

APRIL 13, 2016

This allows ONE to store nearly any kind of data including not just customer attributes and identifiers, but also interaction and purchase details, touchpoint configurations, and product information. These are updated immediately as new data is gathered, so the system is always working with the most current information.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 3, 2018

Some comments I saw said their main interest is Acxiom’s data business, which compiles and sells information about individuals (remember those phone books that started it all?) One of the nice things about ad agencies as buyers is they’re really clear in their explanations of their purchases. So, what will Interpublic do with Acxiom?

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Customer Experience Matrix

JULY 25, 2014

The Bizo purchase, priced at $175 million , makes perfect sense. But LinkedIn doesn''t need that data: it already has vastly better information in its own files. Arguably Oracle’s announcement was little more than relabeling of the BlueKai data management platform it purchased in February.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

APRIL 13, 2017

This is a “big data” approach that lets the system add new types of information without creating a new table or field. First, it builds a database of customer information. It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 3, 2018

A Dentsu Ageis survey had similar results: 57% of CMOs were expanding use of existing (first party) data compared with 37% expanding use of purchased data. Third party data also includes intent information based on behaviors beyond the company’s own Web site.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

JULY 1, 2015

Only once the machines have reached a consensus do they inform her of the decision. It’s not just that they’re paying the bills for purchases by autonomous agents – a relationship familiar to any parent of a teenager. This is essentially a subscription: people will pay for a service that manages individual purchases.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 2, 2018

They can actually store as much detail as the client chooses and query it to extract information that hasn't been kept in memory. In particular, any CDP needs to identify core bits of customer information such as name, address, and identifiers that connect records related to the same person. The queries can run in real time if needed.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

JUNE 5, 2013

Since Salesforce said yesterday that other companies also wanted to buy ExactTarget, it seemed possible that SAP had lost the deal and purchased hybris as a second choice. Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JUNE 2, 2015

One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. What’s more important is that the segments can use a wide range of data including online behaviors, attributes from CRM and other systems, predictive model scores, and product information from catalogs.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

JULY 31, 2015

Look here for more information or to make a purchase. Maybe RedPoint has crept up to a leader position, but they don’t share enough business information for me to know. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Customer Experience Matrix

MAY 11, 2019

Businesses and government are banned from storing any personal information beyond what’s needed for security purposes. It’s how we share information across the multiverses.” Now a veteran, Jamie sat up and handed the information packet to the nearest person. How do you deal with more sensitive information?” I’m Giovanni.”

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

DECEMBER 14, 2016

The system can also look up information about a specific customer in real time if an ID is provided. Clients can purchase the configured database management system if they want to run it for themselves. This sort of identity resolution is a batch process that runs overnight. but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

FEBRUARY 18, 2016

The first strand was the number of systems that offer detailed information about content consumption. The uses for this information are obvious, including helping marketers to understand which topics are most appealing and giving salespeople insight into the interests of individual prospects. Of course, it’s clear that they should.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

JUNE 3, 2017

Customer data is organized into profiles and events, which lets the system store nearly any type of information without a complex data model. Rules can draw on machine learning models that predict content affinity, churn, lifetime value, near-time purchase, and engagement. Automated product recommendations are due later this year.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

MARCH 16, 2012

The move closer as Web sites capture more individual-level information and present more personalized treatments. Web site management vendor SDL purchased Alterian last November and sales enablement vendor CallidusCloud bought LeadFormix in January. Some of that gobbling has already begun.

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 24, 2015

It also attaches demographic information based on information they provide on the registration forms and the publishers have in their own profiles. All that information has many uses: [feel free to insert your favorite cliché about how data being important].

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

JUNE 20, 2018

Adobe Expands Attribution Features Source: Adobe Adobe has expanded its attribution capabilities with Attribution IQ, an enhancement to Adobe Analytics that estimates the impact of campaigns in all channels on purchases. But I doubt you care.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

AUGUST 21, 2015

So I did end up producing a landscape that still isn't as crowded as Scott's but does show the number of information sources available. Because the purpose here is to list tools that help marketers find systems to purchase, I didn't extend the landscape to business directories like Crunchbase , VentureBeat's VB Profiles and Owler.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

FEBRUARY 26, 2012

Users set up a “my info” page with contact information, store hours, directions, and other details. In addition to one-off campaigns, local marketers can subscribe to on-going programs such as a recurring “new movers” mailing based on purchased lists. This saves effort, ensures consistency, and simplifies changes.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

NOVEMBER 21, 2014

Sailthru builds a history of information about individual customers. You might think that would be done by all personalization systems but it''s possible to do something that can reasonably be called “personalization” using only anonymous information such as traffic source, search terms, location, or Web pages viewed during a visit.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

APRIL 11, 2011

Although I don’t recall Vein mentioning it during his actual presentation, he did tell me in a side conversation that his firm purchased JovianData last year in order to expand its ability to work with individual-level data. That this mimics the reach and frequency measures used in traditional mass marketing (i.e.,

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

SEPTEMBER 10, 2015

What makes WhoToo really special is it has the technology to access its data with the split-second speed needed to purchase display and mobile ads in real time. This is a nice extension of Demandbase’s existing account-based marketing capabilities. No, not one bit.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Customer Experience Matrix

AUGUST 13, 2013

is there something else they might purchase? NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 1, 2014

The imported records include basic company information and other attributes the client has preselected, but the system will not correct or enhance existing CRM records. They can also flag existing segment members within the client’s current CRM database and import segment members who are not already in the client’s CRM (a.k.a.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

FEBRUARY 24, 2016

Nicholas Carr has explored the analogy between electric power utilities and information technology utilities in his books, but I haven’t (yet) read them. Like today’s marketing technology, electric motors were purchased from outside suppliers who made the same equipment available to everyone.

Design 120

Design Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 3, 2017

The fundamental notion is that companies get exponentially increasing value as they capture more types of information about a consumer. Then Facebook shows up, first with a social network where people discuss their purchases before they make a Web search, and later with a mobile app that bypasses the Web browser altogether.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Customer Experience Matrix

AUGUST 22, 2016

They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. data verification methods (phone call, test for email bounces, compare against other sources, etc.) special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

OCTOBER 22, 2017

If a POC can’t add significant new information, it’s not worth the time and trouble. They require time and effort from buyers, extend the purchasing process, and may limit how many systems are considered in depth. Also remember that the POC loads only a subset of the buyer’s data. POCs have their downsides as well.

Work Management 136

Work Management Marketing Management Marketing Automation Services Software 136

Customer Experience Matrix

DECEMBER 10, 2013

It does this by directly capturing behaviors from Web site visits and mobile app interactions (via Javascript tags and API calls from iOS or Android) and by loading operational data such as purchases and customer service interactions. Users can also design their own custom reports.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. This model can score new leads and classify existing opportunities in the sales pipeline.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

APRIL 4, 2014

The general idea is almost boringly straightforward: monitor events as they occur and pick out new and interesting information. But while we humans can only process a tiny amount of information at each stage, Bottlenose works on another level entirely. Data sources. Interpretation.

Social Media 120

Social Media Enterprise Management Trends Work Management 120