Avitage

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IDG On Connecting the Dots Between Content and Sales

Avitage

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.

article thumbnail

IDG On Connecting the Dots Between Content and Sales

Avitage

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.