Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JANUARY 21, 2009

That means that every part of the email should have relevant information that I'm interested in. In fact they should know my previous purchases and use that data to promote relevant products. If for some reason you may not have all of the relevant data for improved segmentation, look for ways to collect that information over time.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

FEBRUARY 6, 2008

Businesses will probably want to purchase the business edition as you'll not want ads on your internal search engine (could be competitors). If you don't have a site search, you're missing out on an opportunity to help web visitors to find information on your web site and better leverage your web and overall marketing investments.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

NOVEMBER 27, 2006

In addition, you can see the additional paid search terms that competitors purchased and how much they are spending on paid search. The data can be a bit out of date so don't use it to look for terms that others may not have purchased just yet. You can purchase a more advanced tool on a per month basis. This stuff is gold!

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

JULY 19, 2006

A web conversion, could be a request for some additional information, someone sending you feedback or an online purchase. The goal of this is to keep people on your website, help them find the information that they're looking for and to make this whole process very easy.

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

SEPTEMBER 30, 2006

The Element that informs the rabbit that it has 4 wheel drive. I think I'm part of this market as I've noticed this car and may consider it if/when we purchase a new vehicle. At one point the car tells a rabbit that its feet are huge and that it must get great traction. It hits its target market. Its integrated.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

JULY 20, 2007

If the company is of interest, it should be fairly easy to request for additional information. The web visitor will know after a few seconds if this is something that they are interested in It's easy to request additional information and all that is required is to fill out two fields to complete the web form.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

MARCH 7, 2007

While I didn't purchase the complete report, I had a look at the executive summary and wasn't impressed until the last few points. Sending information that doesn't provide value to your prospect is a waste of time and can actually hurt you as the person may unsubscribe or look to your competitor. Indicators of Future Lead Generation.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

APRIL 20, 2006

Depending on how you collect information and the technology that you are using, he writes that you should be personalizing your emails based on: -Preferences: The type of content that they want to see -Behaviour: purchase history, web visits etc.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

AUGUST 3, 2009

When someone fills out a form or purchases a product, you should be able to trace this back to the link you tweeted about. You can use this information for a future campaign and share the results with your followers. Make sure that you can clearly track the source of traffic to your website from Twitter. This can be done in a few ways.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Don't wait a few weeks.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100