B2B Memes

AUGUST 10, 2012

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

NOVEMBER 20, 2011

But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. There are many ways to go about that, but here are three that should be at the top of every publisher’s list for consideration. Personalization means giving readers the information they want.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

DECEMBER 1, 2011

In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. Related posts: Information Also Wants to Be Expensive. Publishers and the iPad: No Future in Control. Making Paying for Content More Personal.

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

MAY 15, 2012

Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution.

Media 100

Media Social Media Personalization Content 100

B2B Memes

NOVEMBER 15, 2011

” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. One of my favorite Joe Pulizzi sayings is “ it’s not about you.” Journalists generally don’t see this as their own problem.

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

MAY 2, 2012

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material. a consulting firm serving B2B publishers.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

NOVEMBER 28, 2011

By turning the process itself into the product, formerly behind-the-scenes editorial judgments can be discussed and validated, news and other information can be shared more rapidly, and inevitable errors can be more quickly identified and corrected. But the benefits of journalism as a process ultimately outweigh the drawbacks.

Process 100

Process Product Media Validation 100

B2B Memes

JANUARY 27, 2011

Likewise, commodity content is essential to publishing, especially B2B publishing and content marketing. It is brilliantly geared towards identifying basic information needs on the Internet and fashioning content that meets those needs efficiently. Do we really think farms and factories are bad things? Far from it.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

SEPTEMBER 22, 2010

“No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. What Would Google Do? ,

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

DECEMBER 5, 2011

Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. They just want to tell a story, or convey information, or to create works of art out of their words. A nice specimen.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists?

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

MAY 11, 2011

Then, just before you click the publish button, a small blip of doubt appears on your radar. As I’ve suggested before , a concern that someone else has already made your point shouldn’t stop you from publishing. Fear not: There may be very good reasons to publish anyway. You’re crushing it. So what do you do now?

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

OCTOBER 8, 2010

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Social media is in part about the empowerment of individuals, and if publishers are letting their employees go it alone, so much the better. This isn’t necessarily a bad thing.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

DECEMBER 1, 2010

In a world where everyone’s a publisher, content is a commodity. Any information you have to share has most likely been published elsewhere, and more than once. But so what? It doesn’t matter if your content is a commodity, as long as you’re not.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

Content 100

Content PR Social Media Ethics 100

B2B Memes

OCTOBER 6, 2011

Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. As James W.

Startups 100

Startups Press Software Intent 100

B2B Memes

APRIL 13, 2011

I understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. What is it about aggregation that riles so many journalists?

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

OCTOBER 19, 2010

Historically, most publishing enterprises have replied that it is, and have discouraged editorial involvement in business. But we should think of them not as editorial codes but publishing codes. But that answer should also be informed by an understanding and appreciation of business, both the editor’s and the advertiser’s.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

OCTOBER 19, 2012

In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. By remembering what flash-card units of news you’ve read before, Circa may omit them in future stories, since you already know the information. Here’s why. But let’s face it.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

MARCH 2, 2010

In an article published this week on Folio: ’s Web site, Jill Ambroz reviews a panoply of print “innovations&# that, she writes, “are breathing fresh air into a mature industry that is battling its own digital counterparts for survival.&# That is, cheap tricks designed to attract attention, not tools to convey information.

Fulfillment 100

Fulfillment Advertising Mediums Tagging Media 100

B2B Memes

AUGUST 31, 2010

The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B. That is why so many of my posts use music as a metaphor, talk about history, or how personal experiences relate to the shifting role of publishing and media. Blank doesn’t explain how he identifies his “best” work.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). And now anyone with access to the internet had more powerful publishing tools than I had in work.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. What gave a trade magazine value, he says, was “the fact that this information is badly chronicled elsewhere.”. My point isn’t that B2B and consumer markets are one and the same.

B to B 100

B to B Media B2B Ethics 100