Writing on the Web

DECEMBER 11, 2014

How do you get your clients and prospects to open that email? This could range from, “Congratulate on their success”, to, “Contact me for more information.”. Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Note the image I included in this blog post.).

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

JANUARY 8, 2014

Experts know so much about their area of expertise that they tend to blast readers with a fire hose of information. Any copy that remotely smells like self-promotion undermines the purpose of your project: to establish credibility and develop trust that encourages prospects to seek out your company.

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Introducing the new buyer This is not new information. We all know that the way people consume information has changed. Below is a summary.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

DECEMBER 1, 2010

If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. Let’s say you are a lawyer. You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

JUNE 19, 2013

While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects. With OSE’s free services, you may not be able to get all the data, but you’ll still be able to gather information to get started with your own link building activities.If

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

APRIL 11, 2011

That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. I’ll send you more of my propaganda/information.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

FEBRUARY 14, 2012

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

MAY 26, 2010

If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients. For more information about this, I have 3 suggestions: Read some of my related posts about triggers: Content or Marketing, or Both? Keep in mind your readers have choices on the Web, a whole lotta choices.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

MARCH 17, 2011

These conversations are so rich with the exchange of information. I’ve worked with other professionals who cringe at the idea of even answering questions from prospects… because that would be giving away free consulting. I learn more about my client’s work and their content marketing needs. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

OCTOBER 28, 2011

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

JULY 15, 2010

I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. You must learn the ways people (your prospects) interact with what they see on the Web, and how their Web habits are changing and evolving. Are they able to use triggers to get us to buy stuff?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 9, 2011

Hopefully, you will have all further steps set up so there is a minimum hassle to your readers and prospects. Don’t make them fill out unnecessary information and forms. You must also reassure them of security and privacy and refunds.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

AUGUST 22, 2015

Are you inviting peers, clients and prospects to connect? ” If you’d like more information, check out Wayne Breitbarth’s best seller, The Power Formula for LinkedIn Success or view Joan Stewart’s Webinar, Your LinkedIn Power Formula. Search engines love keywords!”

Linkedin 100

Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

NOVEMBER 13, 2014

This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. Of course, this varies. What about you?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

AUGUST 15, 2012

Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. ” Here’s some information about keywords and links and how people use them to help you jump start your SEO efforts: Keywords. This article explains the basics.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100