Lattice

MARCH 16, 2016

As marketers, you’re always collecting data about your customers and prospects but there are a few challenges: The data is spread across multiple sources in different formats: How many of us have had to go through spreadsheet hell while trying to standardize simple things like company history, HQ location or annual revenue?

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MARCH 22, 2016

360 Degree view of your prospects and customers. Predictive analytics platforms give you the ability to look at all the data you already have about your prospects and customers – e.g. marketing automation, sales interactions (CRM), support tickets, transactions, product usages, etc. They bring several capabilities to bear.

Account Based Marketing 100

Account Based Marketing DemandBase SMB Cross-Selling 100

Lattice

MARCH 21, 2016

360 Degree view of your prospects and customers. Predictive analytics platforms give you the ability to look at all the data you already have about your prospects and customers – e.g. marketing automation, sales interactions (CRM), support tickets, transactions, product usages, etc. They bring several capabilities to bear.

Account Based Marketing 100

Account Based Marketing DemandBase SMB Cross-Selling 100

Lattice

MAY 4, 2016

Because as important as intent data has become in predictive modeling, intent data is not a cure-all: it finds just a portion of active buyers, and must be used with other information to gain a full picture of the buyers it finds. On the other hand, intent data can be used in many ways beyond identifying prospects.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

OCTOBER 9, 2015

We take that information to tag the videos so that we can provide them to the sales team to share with customers and prospects through KnowledgeTree , our sales enablement tool. In addition, we put all of our videos in our sales enablement tool, KnowledgeTree, for sales to send to their prospects. viewed nearly 50% of the time).

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MAY 31, 2016

However, in the world where we have an unending stream of data about customers and prospects at our fingertips, we also need more data scientists who can help companies analyze data and identify the most important buying signals.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

MAY 10, 2016

We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers. Getting alignment between sales and marketing is crucial for any company that wants to grow beyond its start-up stage.

Leads 100

Leads Forrester Lead Marketing Qualified Leads 100