KoMarketing Associates

APRIL 1, 2020

Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Comprehensive Company Information. Reevaluate website content that communicates organizational information and how to get in contact most importantly. What does this mean for B2B marketers?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JULY 6, 2020

However, new research shows that eBooks may be the key to reeling in new prospects and customers. Although eBooks may be a critical form of B2B marketing content, previous research suggests that customers and prospects are still engaging with a wide array of assets across the board.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

APRIL 10, 2020

This included updating strategic marketing copy, looking at new opportunities to create inbound links to interior pages, and refreshing outdated logos and organizational contact information. Factors to pay even more attention to in form submissions: Applicable titles or the relationship between titles and target audiences of ideal prospects.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JUNE 4, 2020

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips. Only 51% of respondents said the current state of their CRM/ERP data is clean and leverageable.

B2B Sales 156

B2B Sales Paid Search Agency B2B Marketing Companies 156

KoMarketing Associates

JANUARY 19, 2022

From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect. There are many intent data platforms and tools out there, check out this list for more information on a few. Too many times this function gets overlooked, but their role has never been more important.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 14, 2020

Location-based data can give marketers leverage when it comes to targeting prospects and customers. Most respondents (74%) agreed that location information is a key element in understanding why and how customers interact with businesses. Finding Use for Marketing Data.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

KoMarketing Associates

APRIL 30, 2020

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. However, 28% of current customer/prospect data is suspected to be inaccurate in some way, according to the respondents.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

KoMarketing Associates

MARCH 12, 2019

This is especially valuable information if you want to increase the quality of your leads. So don’t just look at the first conversion event – track your new prospects as far along in their buyer’s journey as you can. But Google simply doesn’t give us as much keyword information as they used to. Sometimes, 1 + 1 = 3.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

OCTOBER 24, 2019

Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. This gives them an opportunity to reach out to customers and prospects on an individual basis. About 47% of marketers claimed that their information is siloed and difficult to access.

Multi-Touch Attribution 121

Multi-Touch Attribution Analytics Email Marketing Personalization 121

KoMarketing Associates

JANUARY 23, 2018

You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations. Because this strategy-backed piece of content is like a bridge guiding your prospects toward what is hopefully your ultimate goal: To become your customer. This is a very common problem.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. Only 51% claimed that the current state of their CRM data is “clean.”.

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

JULY 24, 2018

That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. We’ve buffed up our knowledge on what information to ask for and when. The information captured there affects the marketing and sales department. Having to optimize your forms might not actually be so bad.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. According to the research, email marketing delivers an estimated $44 for every $1 spent by marketers. Measuring the Most Effective Marketing Tactics.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

KoMarketing Associates

MARCH 14, 2019

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use. As marketers integrate data into their strategies, research also shows that their jobs are requiring a larger focus on this information.

Customer Surveys 142

Customer Surveys Marketing & Strategy Paid Search Agency Marketing Prospects 142

KoMarketing Associates

DECEMBER 5, 2018

By this specific mark, 38 percent of B2B buyers have already developed an informal list of potential providers. About 46 percent have already evaluated which solutions would fit well with existing partners, and 42 percent have collected information on pricing/costs. different information sources during the buying process.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

MAY 25, 2017

Targeting your website visitors with lead gen ads, using lead generation as the campaign objective while excluding preexisting leads and customers, is an effective method in reaching prospect leads and customers. Target Website Visitors and Fans with Video Ads. Thirty seconds is all it takes. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

DECEMBER 6, 2018

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content. Similarly, 77 percent who use email to communicate with prospects are seeing their effectiveness rise.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

KoMarketing Associates

DECEMBER 20, 2017

billion on omnichannel data – the information used to identify customers and prospects for engagement purposes. Incomplete data (60 percent) and information in separate silos (53 percent) are also primary challenges for marketers. Marketers are spending $3.5 This is followed by transactional data ($2.9

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Get Noticed by Prospects. Twitter offers B2B marketers another avenue to participate in conversations with prospects.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JULY 30, 2018

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? Statistics showed that 90 percent of respondents believe that marketers should provide value-added information to their customers.

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Facebook Events. — KoMarketing (@KoMarketing) April 30, 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

NOVEMBER 19, 2015

There are ways we can learn about our prospects and buyers to improve opportunities for consideration and conversion. Those folks are a treasure trove of information about the inner workings of the biggest companies in their respective fields (engineering, legal, biomedical, etc.). What’s The Complexion Of Your Market?

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JUNE 18, 2019

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. At the end of the day, case studies serve to tell the story of a specific customer’s success, so many traditional storytelling elements do apply.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

JANUARY 16, 2019

When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. However, a new report suggests that they are still behind in terms of the information they have on hand.

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

MAY 3, 2018

Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Geo >> Location. Mobile >> Overview.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

JULY 30, 2019

Doing so will put you as the marketer in the fast lane to success when content is being evaluated both internally (by executive leadership) and externally (by your prospects and customers). Thought leadership content should always inform and educate your audience, providing actionable information that truly makes a difference.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

JUNE 2, 2016

Lead Nurturing: Greater visibility (and communication of this visibility) into how social media impacts lead nurturing activities with prospects. Consider the following social media network benchmarks: Percentage of network that includes target audiences (customers, prospects, influencers, etc). Social Network Analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Make sure that it is accurate information being presented. Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

FEBRUARY 2, 2016

While I do believe we do a better than average job demonstrating performance measurement for our online marketing programs, we can only go as far as our clients let us, in terms of information access and capability. Documented process for following form submission information to sales communications.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

DECEMBER 13, 2018

More importantly, customers appear to be willing to provide more information to receive personalized marketing content. With this in mind, previous research has indicated that marketers have already been thinking about ways to personalize content to appeal to prospects and existing customers.

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

MAY 30, 2018

Customer / Prospect Prioritization. Perhaps the most obvious Twitter list, this allows our organization and our clients to identify important discussions, observations, and opportunities to connect with either customer accounts, prospects, or both. SEO Link Building.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. “What type of content would the prospective buyer want to see and use to learn more about a solution like ours?” “Where would the buyer look for information on a solution like ours?”

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

JULY 31, 2018

It also will send you an alert if any information is missing from reviews. Claiming your listings (that may have already been created for you automatically) can ensure all the information is correct. This makes it much easier to keep track of local review pages since it’s all on one central dashboard. B2B & Local Directories.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing?

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JANUARY 29, 2019

If you’ve done the educational portion of the content marketing process effectively, you will surely see website traffic start to climb and likely new prospects filling out forms or requesting demos. Middle to end of the funnel content should offer in-depth information about your offerings, and most importantly, the pain points they address.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

MARCH 28, 2018

The data grants necessary visibility into lead, opportunity, pipeline, and forecast insights, and ultimately informs marketing what works and what doesn’t. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. “As Overcoming Sales and Marketing Alignment Obstacles.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149