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Is the quality of your data hindering your ABM success?

eTrigue

Clean data helps you: Identify your prospects’ intentions. A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Intent data helps determine which of your prospects are in-market and which are latent.

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Email Marketing vs. Marketing Automation

eTrigue

Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. Marketing automation gives a detailed look into the actions of prospects and their interests.

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The Need for a Demand Center

eTrigue

Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region.

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How to Use Short Captivating Videos to Boost Sales

eTrigue

Short captivating videos are informative and entertaining — the exact experience that the majority of people love. Video content tells more engaging and compelling stories which are capable of persuading your prospects to become customers. This video will be helpful for prospects who are considering buying building materials.