Customer Experience Matrix

NOVEMBER 9, 2015

Radius kicked off the sequence on November 3 with its announcement of Performance , a dashboard that gives conversion reports on performance of Radius-sourced prospects. This is based on combining the CRM data with Radius’ own massive database of information about businesses.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

MAY 24, 2016

Indeed, I’ve been telling clients for some time now that they will need a mix of consolidated and federated sources, with federation clearly the right choice for contextual information that is only relevant in a small number of situations. But the argument I heard this week was stronger than that.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

DECEMBER 1, 2014

Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers. net new prospects”). This latest vision was appealing enough to attract $54.7

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

FEBRUARY 18, 2016

The first strand was the number of systems that offer detailed information about content consumption. The uses for this information are obvious, including helping marketers to understand which topics are most appealing and giving salespeople insight into the interests of individual prospects.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

FEBRUARY 10, 2017

Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources. But it goes further by using artificial intelligence to identify records with questionably accurate information. Lead Genius does this too. Pricing is tailored to each client.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

AUGUST 29, 2013

But if you’re a marketer needing to identify and score B2B prospects, you’d still want to give them a look. Perhaps LeadSpace is really making the subtler argument that the incremental value of older information doesn’t justify the incremental cost of scanning and storing it, which is perfectly possible.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 21, 2014

The system doesn’t store any information about individuals. The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. Users can view, download, bookmark or email the selected content or do a live pitch to a prospect. A dashboard can highlight new and featured content.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

AUGUST 8, 2015

Ideally, that individual will be identifiable, meaning you have an email address, postal address, device ID, mobile app registration, phone number, or other piece of information that tells you who they are and lets you communicate with them directly. It’s data that tells you an addressable individual is interested in your product.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

AUGUST 13, 2013

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 7, 2015

I’ve been thinking about this because so my own predictions are premised on increasingly detailed knowledge about customers and prospects. Customer data is likely to be richer than prospect data, since customers will grant permission to link with external data sources (or take actions that make linking easier even without their permission).

Paid Search Agency 120

Paid Search Agency Planning Ideal Customer Profiles Ad Exchange 120

Customer Experience Matrix

MAY 17, 2016

The most fundamental is an account-based view of your customer and prospect data: while traditional marketing automation systems are organized around individual leads, ABM demands organization around accounts. I could go on, but then you’d have no reason to attend in person.

Account Based Marketing 149

Account Based Marketing Conference ABM Funnel Advertising 149

Customer Experience Matrix

NOVEMBER 6, 2009

Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. The general logic was that marketers increasingly interact with prospects throughout different stages of the sales cycle, and each stage needs different materials.

Work Management 120

Work Management B2B Marketing B2B Content 120

Customer Experience Matrix

APRIL 1, 2009

That’s somewhat entertaining and can be useful to salespeople who might notice and reach out to current clients or prospects. The company only charges for incremental prospect names, so you pay don't again if someone visits your Web site twice. Thus, DemandBase might send information on 5-10% of total visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JULY 18, 2014

In other words, marketers don’t invest in advanced measurement because they don’t think the resulting information will drive enough improvement in their marketing results. That''s not an unreasonable belief: much ROI information is in fact interesting but not actionable and, therefore, adds no business value. End of discussion.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Customer Experience Matrix

APRIL 20, 2010

The most interesting information was what respondents saw as their largest source of qualified opportunities. By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. I suspect that sales people have always felt they must rely on their own outbound prospecting to be successful.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

MAY 4, 2011

The lack of accounting data is an important gap, because the accounting system is the ultimate source for information on customer identities and transactions. Business-to-consumer marketing automation systems manage relationships with both groups, while B2B marketing automation is concerned primarily with just prospects and leads.

Salesforce.com 120

Salesforce.com Marketing Automation Services Marketing Management Small Business Marketing 120

Customer Experience Matrix

AUGUST 22, 2016

Internal data is most important later in the sales cycle, when prospects and customers are interacting with the company directly. They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

DECEMBER 19, 2011

He describes Influitive in a larger context of “social nurturing” by peers of a company’s prospects and “convergence of demand generation with customer marketing” since customers now provide the bulk of public information about a company.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. This model can score new leads and classify existing opportunities in the sales pipeline.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

JANUARY 15, 2010

Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. But the core components of meaning extraction and self-adjusting content selection are certainly present in Autonomy's description.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

MARCH 6, 2016

Of course, the only people who really need to worry about Infusionsoft’s business prospects are its investors and employees, although channel partners and clients do have some stake in the results. ThinkingChat promised "artificial intelligence lead capture agents" engage site visitors and capture contact information.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

AUGUST 22, 2013

I’ve nearly finished gathering information from vendors for my new study on Customer Data Platform systems and have started to look for patterns in the results. It also differs in one very obvious way: it returns only scores, while competitors return both scores and enhanced profiles on individual prospects.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 17, 2009

The press release is frustratingly vague (“With the ability to engage socially active customers and prospects in their preferred networks, marketers can link that knowledge to relevant communications that ignite conversations on behalf of the brand.”) The main application of this information is sending targeted emails.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

MAY 12, 2015

The second key feature makes it easy for sales people to use content created by the central marketing team by automatically inserting tags such as the salesperson’s name and contact information. The system also can do basic lead scoring and assign prospects to sales funnel stages. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

FEBRUARY 2, 2010

Database marketers strive to gather ever-more information about their customers and (to a lesser extent, because less data is available) about their prospects. Database marketers spend lots of effort acquiring and enhancing prospect lists so they can decide whom to approach and which offers to send them.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. Software Advice does show the number of prospective buyers by industry: not surprisingly, tech is still the most common industry among new buyers.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 7, 2010

There’s also a reasonable chance – although this prediction is less certain – that sales access features will blossom into deeper cooperation between marketing and sales in managing prospect relationships. The underlying insight is that there’s so much information available today that people don’t have time to digest large blocks of it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 2, 2009

add social media data to prospect profiles. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 19, 2010

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. One use for the data is to feed rules that send different messages to different sets of customers and prospects. The first connectors are due shortly.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

JANUARY 4, 2012

While its feature list covers all the usual marketing automation categories, the company's real focus was always on providing the most useful information to sales people. Or maybe these comparisons are irrelevant because LeadFormix was never a standard marketing automation system to begin with.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

APRIL 17, 2013

There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. It uses these patterns to identify the best current prospects for each outcome, and makes the lists available to marketing systems or sales people.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

JANUARY 5, 2010

The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. They illustrate how the role of marketing has changed from simply gathering leads and handing them to sales, to building and managing prospect relationships. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JULY 9, 2010

more subscriber information. This is missing an obvious opportunity to capture more information about potential leads. This is another bundle of information that marketers and salespeople could use to understand visitor interests and to identify hot prospects. subscriber behavior tracking.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120