| | | Client Bridge | |  Information + Prospect | 14 articles |
| Page 1 of 1 | Previous | Next | CLIENT BRIDGE MARCH 18, 2011 Blog Metrics to Track Product information metrics Targeted promotion codes used and click-throughs to purchase. Community engagement Prospects, customers and the public to share commentary. Media links How many media companies and bloggers link into your blog as a source of information? Number of posts How much information are you generating? Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. | CLIENT BRIDGE JANUARY 2, 2013 INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. Here's an infographic that shows the interdependence of content marketing and search engine marketing. View Original Article | | | | | |
| CLIENT BRIDGE NOVEMBER 9, 2011 Find Out What Companies Are Viewing Your Website - New HubSpot App! HubSpot just launched a new version of the Prospects application. This application let's marketers see information on which companies have visited their website and how they got there. This is yet another tool to provide additional insight so that HubSpot users can more effectively market and sell to prospects. If you're not a HubSpot customer but would like to try the Prospects app, you can request a Free Trial below Also, the newly updated app now offers even more detail including visitors from each company, content viewed, a map of their location and more. | CLIENT BRIDGE MARCH 9, 2011  Great Facebook Pages Social media offers opportunities for getting found by prospects and interacting with prospective customers. Harley Davidson - informational resources that educate on topics ranging from how to ride to the history of Harley Davidson 5. Four out of five US businesses will be using social media for their marketing efforts this year. Zappos 3. McDonalds 4. iTunes 6. Jones Soda 7. | CLIENT BRIDGE MARCH 24, 2011 Social Media Cliches That Work Companies can't just send out their message, they must have conversations in the market, listen to customers and prospects, and respond. Use that information to make business decisions. Buzzwords and cliches exist within any hot business trend, and social media is no different. But some cliches are workable, good advice. From IBM's CMO Site, social media marketing cliches that actually get results. Engage The biggest of social media marketing cliches, "engagement" is critical. Give Back Constant self-promotion is off-putting. Publicize others and their messages through retweets. | CLIENT BRIDGE OCTOBER 6, 2011 Are You Failing at Marketing Automation? Ask yourself if you have the right information to do that analysis. Blog posts give you a recurring chance to demonstrate your knowledge to prospects and leads, often being better at conversions than testimonials. From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible. You're using multiple systems and software packages to make it work." View Original Article | | | | | | | |
| -
CLIENT BRIDGE | THURSDAY, MAY 16, 2013 Nurturing Leads with a Business Blog
'Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. Implement Smart Calls-to-Action (CTAs) Automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. View Original Article MORE >> -
CLIENT BRIDGE | THURSDAY, MAY 2, 2013 SLIDESHOW: Pearls of Wisdom From Marketing Experts
Information is so much more valuable if people are opting to share it with you. Creating a Facebook page or Twitter account is an invitation to converse with your prospects, customers, and leads. 'Modern marketers must stay on top of content creation, messaging, branding, budget, and industry trends. From the Hubspot blog, here''s a slideshow with twenty tidbits of wisdom from marketing experts and industry thoughts leaders on how to be an effective marketer. 20 Pearls of Marketing Wisdom from HubSpot All-in-one Marketing Software. All we need to do is pay attention and deliver. MORE >> -
CLIENT BRIDGE | THURSDAY, APRIL 11, 2013 Ideas For Content Marketing
Share Presentations - remove sensitive information and use SlideShare to easily share your expertise. Share Reports, Charts and White Papers on Pinterest - share key information each time an employee reads a white paper. Top 10 FAQ to Sales Teams - your sales teams knows your product, prospects and customers well. 'High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. From Search Engine Journal, here are 20 content marketing ideas. View Original Article MORE >> -
CLIENT BRIDGE | THURSDAY, NOVEMBER 22, 2012 Content Marketing Strategies for 2013
A New Mindset: Become the Leading Information Provider for Your Niche" Customers and prospects looking to make a buying decision can get their information from anywhere. Make it your goal to have them come to you for that information. Marketing professionals are consistently looking for ways to use compelling content to attract and retain customers. Joe Pulizzi of the Content Marketing Institute has assemble seven content marketing strategies for marketers to consider heading into 2013. It's difficult to execute a content strategy without clear vision. MORE >> -
CLIENT BRIDGE | THURSDAY, AUGUST 2, 2012 Reasons People Don't Trust Companies
No Way to Contact Someone Not offering contact information gives the impression that you're willing to take a customer's money, but not willing talk to them. No Pricing Information Available Give visitors at least a general idea of the cost of your products or services. Overly Personal Form Fields Don't ask for personal information from leads unless the reason is apparent. No Visible Privacy Policy Let leads and customers know that you won't share their information with third-parties. Building trust may be the most important way to gain customers. MORE >>
- Try Unique Content Types CLIENT BRIDGE | THURSDAY, JULY 5, 2012
- Landing Pages That Work CLIENT BRIDGE | THURSDAY, APRIL 5, 2012
- Getting Great Online Reviews CLIENT BRIDGE | MONDAY, MAY 2, 2011
| |
