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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

You’ve gathered basic demographical information and you’ve also uncovered certain psychographic nuggets about your personas. To accompany the before and after state grid, digital marketer recommends that you ask the following 10 questions: What does your prospect HAVE in the “Before” state? Personas and States of Being.

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Understanding the B2B Buying Disconnect

Cintell

Part of customer-centricity involves truly connecting with prospects before they become customers. The reality is B2B buyers use a wide range of information sources to make a purchasing decision. Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

When it comes to B2B marketing, his expertise is understanding how people consume information online. Hendrik-Jan’s Take on Customer-Centricity: To me, the phrase “customer-centric” means: (1) understanding the pain points of prospects and. (2) 2) understanding how people consume information online. Check your personas!

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey. All B2B data is not created equal.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

Personas are full of deep insights including demographic information, role in the buying process, buying preferences, hobbies and interests, organizational goals and priorities, drivers and motivations, fears and challenges, associations, content topic preferences, KPI/success metrics, and personality traits. Maintaining personas.

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A Guide to Optimizing Customer Communications

Cintell

And yet despite this, so many organizations rely on outdated or faulty data when crafting their CX strategies—everything from the wrong contact information to inaccuracies around an individual’s conversion potential. The average business risks losing up to 12% of their annual revenue when their marketing and sales teams rely on skewed data.

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Habits of Customer-Centric Marketers: Q&A with Julie Carey

Cintell

Aligning cross-functionally from product development to sales and marketing, to customer support allows you to solve the problems of your existing customers, evolve to meet their future needs, and acquire new customers as you, your prospective buyers, and technology all advance. The role of buyer personas to me: .

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