prospect Information Related Topics 
Anything Goes Marketing
APRIL 7, 2010
When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.
Anything Goes Marketing
AUGUST 16, 2006
Brian states: You'll do better by thinking of lead generation as a process of micro-conversions that slowly build a prospect profile over time. He suggests to start small and gather perhaps just an email address at first and build up the relationship between the prospect and company over time. You can just sign up on your own.
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Anything Goes Marketing
OCTOBER 20, 2009
In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Remember that your prospective customer is being bombarded with hundreds of emails each day – how is your email going to appeal to them?
Anything Goes Marketing
MARCH 9, 2008
Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. Imagine if you could create a solution with key milestones including REAL dates that the your prospect/customer can save on their own Outlook/Lotus calender.
Anything Goes Marketing
MARCH 16, 2008
They expect to receive relevant and timely information that they have subscribed to. Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out.
Anything Goes Marketing
JUNE 29, 2009
If you've already collected information from someone, avoid asking for it again at all costs. Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. Event triggered communication.
Anything Goes Marketing
SEPTEMBER 13, 2009
I know that you're thinking this is not easy to do and I agree with you but today’s marketing automation systems track all of the “ digital body language ” associated to a customer or prospect and display this data in ROI reports. In fact email marketing should no longer be looked at in isolation.
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