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Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Case in point, my own vanity URL for my Google+ profile is not only plus.google.com/+ChrisAbraham but is also google.com/+ChrisAbraham too. Google+ as Social Layer.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Improve your profile. Your YouTube page is a representation of your business. You also want to provide relevant information about your product and business.

How to Build the Ultimate Online Newsroom

Webbiquity

And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). Combining rich content with careful organization and search capabilities,  they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming. by TomPick and guest blogger Maria Verven.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year.  Personal Profile Tips and Tricks. Jazz up your profile through a few nifty tricks.  The end-of-the-year is the perfect time to do this.

B2B Video Content Marketing on Youtube

delicious b2bmarketing

@RBeale on Twitter Ryan Beale on Facebook RBeale.com RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Video is in demand. 

PPC 3

Internet marketing abhors a closed door so open a window

Biznology

Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. YouTube. Did you know that you can load up your YouTube channel with links to all your other social media and web properties in addition to offering you a lot of space to share everything about you and your brand on the About Page ? Never leave your visitor hanging.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.

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10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. You can follow whoever you want on Google+ as a personal profile and a Business Page. By Ray Hiltz, {grow} Community Member. semantic).

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Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

If you’re like most people, you have a profile on LinkedIn and haven’t done much with it. Make sure your LinkedIn profile is complete and helpful so people can learn about you.  In the “specialties&# section of your profile, list your keywords! Pass on links and snip your URL’s! You’ll need to weave these keywords into your micro-content. Twitter.

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

Hubspot

Instead, frontload your captions with the important content or text calls-to-action -- and leave any hashtags, @mentions, or extraneous information for the end. Clickable URLs aren't allowed anywhere except the single "website" box in your bio. Learn how to create UTM codes to track your URLs here.). Then, simply insert the URL of your choosing into the URL box.

How to Generate New Keyword Ideas

KoMarketing Associates

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. It shows you what information people can’t find on your site that they actually want and think is important.

Unique Ways to Build Your Email List

Vertical Response

As an easy solution, you can simply include a link (if it’s too long, use a URL shortener like Bit.ly ) to your sign up form on all of your printed receipts. At the end of every video you create, include a slide at the beginning and/or end that contains a URL to your sign up form. On every YouTube video you upload, include a note, box, speech bubble, etc. So far, so good.

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5 Ways to Generate Leads from a LinkedIn B2B Company Page

Social Media B2B

Create images that are 640×220 pixels, upload them to your page and add a unique URL, preferably to a landing page, and you have free ads. Prospects don’t always like filling out contact forms because they never know who is going to contact them, but what if you could show them real people, with pictures and everything, that they could connect to for more information.

15 Hidden Instagram Hacks & Features Everyone Should Know About

Hubspot

To turn on notifications for a specific user: Visit that user's profile, and open up one of their posts. All you have to do is go to your own profile and click the "Options" button (a gear icon on iPhone/iPad and three dots on Android). To clear your search history: Go to your own profile and click the "Options" button (a gear icon on iPhone/iPad and three dots on Android).

25 social media listening aids to increase your hearing

Biznology

Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. Does your business listen? Topsy is a certified Twitter partner.

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

Some of these areas, as identified by B2BMarketing.net, include: Making sure the contact information on all local listings is correct. Moz Local is a good tool for this purpose, as it scans the top local directories (including Google and Bing maps) in order to make sure your business information is correct. Size Doesn’t Matter. B2B Can Still Be Localized. Final Thoughts.

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link] Do so by going here and clicking "customize your public profile URL" down on the right-hand side. 2. Rearrange your profile.

Google+ 201: 5 Steps to Get Started with Google+

Hinge Marketing

Fill out your page profile by editing the business contact information, adding images and video, including a link to your website, and a clear, detailed company description in the ‘About’ section. Make sure that your Google+ page is complete and interesting before you start promoting it. 3) Claim your custom URL. Your custom URL can’t be changed.

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How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest

Marketri

Before you begin creating boards on Pinterest, it’s important to optimize your Pinterest profile. Therefore, you should ensure that your profile is informative and appears professional. Make sure you have a business profile. Pinterest recently unveiled a new type of profile specifically for businesses. Connect your profile with Twitter and Facebook.

B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1

EMagine B2B Blog

If you missed it, you can access the full video of B2B SEO: 10 Mistakes You Don’t Know You’re Making [YouTube] now. Before merely “deciding” that some links to your site are “bad,” we would encourage you to get the full picture by pulling your website’s inbound link profile. What steps can I take if I have bought links in the past to clear up my name with Google?

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6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. If you use a shopping cart like KickStartCart or a list management of any kind, you (or your VA) can easily set up a page, or widget that can easily capture their information and send them a free download. People love YouTube. Really? Yes, your Amazon house.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Multitudes of visitors come to your website everyday, but only a small amount of people actually leave their information or purchase a product on the first visit. Once you add that piece to your website, the pixel will track visitors and send information back to Facebook, including general information about the browsing session. Guest post by Mike Bird. Image credit: Revinate.

OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising

Contently

Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone. As the name suggests, Hive’s goal is to make sharing information about which content works instantaneous. At BuzzFeed, even the data scientists are masters of memes. So we went to see them.

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

PureB2B

In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. First of all, create an audience profile. Are they getting their information from LinkedIn? Generating this kind of information will help you craft your subsequent content to fit your target market’s interests.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 32) Offer a free e-book or informational guide for signing up. Note that requesting too much information too soon discourages sign ups. 40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. order information or shipping updates) include a link to your email sign-up. 34) Conducting a survey?

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

Hubspot

Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. If you want a no-hassle way to make sure your Cover Photos are the right size, download our template for Facebook Cover Photos here. 3) Don''t hide content behind your profile picture. Seriously.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Optimize off-site content (for example, on YouTube and other social platforms). The act of searching for information will blend into voice-assisted programs, with geolocation targeting supported by data.” From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).”

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. The place your page visitors will supply information in exchange for your offer.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

Frequent best-of honoree Kristi Hines reveals techniques for evaluating your competitors’ strategies and success on Facebook, such as using the “ link.getStats console that will give you basic statistics about any domain’s popularity on Facebook” and viewing a competitor’s raw Facebook data, information, categories and more through the Facebook Open Graph.

How to Find and Target High-Value Keywords for Your Business

Hubspot

That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. What’s awesome about this tool is that it includes not only Google.com, but also all Google localised search languages, as well as YouTube, Bing, and the App Store. Sweet! Clicks.

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

Every single minute , more than 200 million emails are sent, more than 72 hours of video are uploaded to YouTube, and more than 220,000 photos are shared on Instagram. That said, unless you can give it your own unique spin or add information you’ve found on other websites, you should probably be questioning why you’re producing the content in the first place. Not to mention the 2.5

25 'Boring' Companies With Brilliant Social Media Cover Photos

Hubspot

In a world where 40% of people respond better to visual information than plain text , it''s probably a good idea to optimize your social media channels with visuals. And one of easiest ways to take advantage of visual content on social media is through your cover photos -- sitting right at the top of your profile, they occupy a huge piece of very valuable real estate. YouTube.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. 4) Increase post word count. Select Facebook, LinkedIn, and Twitter.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 32) Offer a free e-book or informational guide for signing up. Note that requesting too much information too soon discourages sign ups. 34) Conducting a survey?

How Should Our Staffing Firm Use LinkedIn? Part I

Haley Marketing

This includes your business name, company size, URL to your website and more information about your company, including the value of the service you provide. Your page should feature your company logo as the profile image and a banner image that matches your branding closely, and adds visual appeal to your page. How Should My Staffing Firm Use YouTube? Status Updates.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Within one hour of us uploading a  demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. Create a LinkedIn Company Profile – Take advantage of a free LinkedIn listing for your company.

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Why You Need a Blog and How to Leverage It Using Social Media

Fathom

According to statistics from Social Media Today , 77% of Internet users read blogs; 70% of people learn about a company through articles rather than ads; and 81% trust advice and information from blogs. Include a link to your blog in your social media profiles and encourage followers to subscribe. But the reality is that other social networks could soon follow in Facebook’s footsteps.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods. We're talking Facebook friends.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! When speaking or presenting, record it on video and upload it to company YouTube channel. Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics.

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Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

It drives more referral traffic than YouTube, Google+, and LinkedIn combined. On the next page, you’ll fill out basic information about your account. Think a bit about the URL you’ll use for your Pinterest account. You’ll also need a profile photo. It’s best if you use the same profile photo all your other social media accounts use. Still holding out on Pinterest?

Did I Just Get a Google Penalty?

Marketing Action

Set your preferred domain in Google and ensure that URL canonicalization reflects your preferred domain. SEO Advice URL Canonicalization – Matt Cutts Blog. Profile links on sites you aren’t active on look iffy. This informative article by Search Engine Land helps identify everything you need to know about bad links. To watch the on-demand webinar, just click the slide.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. This means that you will have to either research the person to find additional contact information or only have the ability to tweet them when you publish your content.

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