The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. And when searching for information on potential partners, vendors, and a product or service they might purchase for their business, very often they wind up on LinkedIn. Our Services. See Our Work.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

JULY 26, 2021

Facebook generally has the same character limit across all ad types , with the exception of carousel ads and in-stream video ads. Link descriptions – 30 characters (20 for carousel ads and in-stream video ads). For instance, longer captions could work well with informative and educational posts. Profile name – 50 characters.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Trade Press Services

SEPTEMBER 18, 2023

Google Business Profile Google Business Profile lets businesses create a free business profile connected to Google’s search engine and Maps. Your business profile also allows public reviews and a Q&A option to interact with customers and prospects.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Biznology

MAY 13, 2014

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Case in point, my own vanity URL for my Google+ profile is not only plus.google.com/+ChrisAbraham but is also google.com/+ChrisAbraham too.

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Lead Liaison

MARCH 2, 2023

Unlike static QR codes with fixed and unchangeable information, dynamic QR codes can be continually updated with new content, without issuing a new image. For example, scanning a QR code with your phone might open a URL in your phone’s web browser. This can be anything from a coupon code to an informative e-book download.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Conductor

OCTOBER 11, 2022

Today, its focus is on making the user experience as seamless as possible, so users can find the right information they are looking for as quickly as possible. Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

APRIL 26, 2023

To do this, we changed up the text and how information was presented in each post. And we used the Profile and Post Performance reports to analyze how the experiment performed within our overall LinkedIn strategy, including if any were top performers within the month. A UTM is a basic code snippet added to the end of your URL.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Save video for replay.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Marketri

NOVEMBER 8, 2023

At Marketri, we understand the science of modern marketing and the reliance on accurate data to make informed marketing decisions. Leveraging Video We live in an age of multimedia. Video content is about connecting with your audience in a way that resonates. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Optinmonster

NOVEMBER 3, 2021

Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Whether it is a retweet on Twitter, sharing an Instagram story, or duetting their video on TikTok, use their content to help bolster social proof. This also brings authenticity to your profile that you can’t get by just creating your own content.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Optinmonster

MAY 16, 2023

Here’s a comparison between the two: On-Page SEO Focuses on optimizing elements within your website, such as content , meta tags , URLs, headings , SEO-optimized hosting , and internal linking. Not only will your social profiles rank, but they are also likely to appear at the top for brand-related search terms.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Youtube: 1.5 96% of the people that discuss brands online do not follow those brands’ owned profiles. Social video statistics. Snapchat users also sees 8 billion average daily video views.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketing Insider Group

JANUARY 27, 2020

As you gain traction and customers, you can migrate your content to their hosted paid version with a custom URL with your own brand stamped on it. Use it to create how-to videos and photos that showcase your products or services. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Convince & Convert

AUGUST 3, 2017

Add a profile picture. The profile picture should be at least 180 x 180 pixels (and square). The profile picture should be readable when viewed at 40 x 40 pixels (which is what it looks like in the newsfeed). Instead of a cover photo, you can now use a video. A study of over 4.7K Work on Your Page Details, a Checklist.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Sprout Social

NOVEMBER 26, 2018

Back then, you might see the occasional business profile. For bread scoring techniques from our bakers, head to the link in our profile. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Complete your profile(s). Hey, we totally get it.

Social Media 105

Social Media Social Marketing Media Business 105

ConvertKit

NOVEMBER 20, 2020

Not everyone who visits your website or social media profile is immediately ready to buy. In this way, email allows you to control the order of information you send to your audience, monitor who actually sees it, and then adjust communication with specific subscribers or groups of subscribers accordingly. Video trainings.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

seo.co

MAY 10, 2021

For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. Most of the time, writers will get a solid view of your company once they review your website and company information. The article’s topic. Require pitches first.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Oktopost

APRIL 30, 2020

Any LinkedIn page owner can now create a LinkedIn Event, and anyone with a LinkedIn profile can mark themselves as an attendee. A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. Click on the Home icon (desktop) or your profile picture (mobile). Description.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Hubspot

AUGUST 30, 2019

The key to understanding that search and social media marketing need to work together is to think about the problem both search and social solve: information discovery. Include Links in Social Profiles. Incorporate Links Into Video and Presentation Content. Optimize Social Profiles.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

SocialPilot

JANUARY 26, 2024

Include a relatable story and a high-quality image or video of the customer using the product.” The post should be informal and give followers a glimpse into our brand’s culture.” ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. This information should all be used to tailor your efforts moving forward. Build Brand Awareness & Loyalty. Promote Your Services.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

DECEMBER 22, 2015

Multitudes of visitors come to your website everyday, but only a small amount of people actually leave their information or purchase a product on the first visit. Once you add that piece to your website, the pixel will track visitors and send information back to Facebook, including general information about the browsing session.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Sprout Social

SEPTEMBER 24, 2018

Video is a content goldmine. 500 million people watch Facebook videos every day. More than a billion people are active on YouTube. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV videos play both in the IGTV app and Instagram app.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Writing on the Web

JANUARY 29, 2014

Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. If you use a shopping cart like KickStartCart or a list management of any kind, you (or your VA) can easily set up a page, or widget that can easily capture their information and send them a free download.

Social Media 100

Social Media Promotion Media Tips 100

ConvertKit

FEBRUARY 4, 2020

Since people are likely to go to your Facebook page and click on your profile photo or cover photo, it creates an opportunity for you to explain your offer and convert more followers into subscribers. Video is a great way to personally engage with your audience and talk in more detail about your offer. Inside profile description.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Biznology

JUNE 2, 2015

Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Did you know that you can load up your YouTube channel with links to all your other social media and web properties in addition to offering you a lot of space to share everything about you and your brand on the About Page ?

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Valasys

MARCH 13, 2020

The LinkedIn company page should have succinct, yet sufficient information on the business the company is into. This section includes the overview of your business as well as details like the size of the company, industry that you are in, your specialties and your website URL.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Outbrain

FEBRUARY 21, 2022

Stand out with short video posts, creative images and memes, polls, competitions, or any other interactive and interesting type of post. Use the signature elsewhere, like web forums, social media banners, even at the end of your YouTube videos. The more brand awareness you create, the more your click-through rate will rise.

Paid Content 52

Paid Content Promotion Marketing Websites Ad Frequency 52

LeadsRX

MARCH 9, 2022

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. When a visitor typed your URL directly into the browser to reach your website, this is considered direct traffic. Default Grouping.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Social media contests can give your profile a huge surge in organic engagement to get the ball rolling. Visit the link in our profile to enter. Video Contest. Through Oct.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Televerde

DECEMBER 14, 2020

In simplest terms, a lead source is a channel through which a lead submitted their contact information to learn more about your brand. Through valuable content like webinars, videos, ebooks, case studies, and more, you can build credibility and establish yourself as the solution provider for prospective leads. YouTube ads.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Referral Rock

NOVEMBER 25, 2019

The numbers alone are reason enough: about a billion people use the app each month, with 63% of users logging in at least once a day, and more than 200 million visiting at least one business profile daily. There’s IGTV, too, which is perfect for engaging viewers using long-form video content.

Lead Generation 59

Lead Generation Tactics Generation Leads 59

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. The purpose of a landing page is to drive action by offering something of value in exchange for lead information. Give the page its own URL. Image Source.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Adobe Experience Cloud Blog

JANUARY 4, 2019

For example, with SEMrush’s Competitive Positioning Map all you need to do is to enter your URL, and the tool will automatically compile data showing you your top competitors, how much traffic they’re getting and the keywords they’re ranking for: Pay special attention to the bubbles located above you and to your right. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Almost 70% of internet users go online to WATCH VIDEOS! Almost 70% of internet users go online to WATCH VIDEOS! Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Convince & Convert

AUGUST 3, 2017

Add a profile picture. The profile picture should be at least 180 x 180 pixels (and square). The profile picture should be readable when viewed at 40 x 40 pixels (which is what it looks like in the newsfeed). Instead of a cover photo, you can now use a video. A study of over 4.7K Work on Your Page Details, a Checklist.

Facebook 60

Facebook Optimization Work Management Marketing Management 60