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B2B Memes

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

Content 100
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Attribution and Linking Are Essential to Transparency

B2B Memes

Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. It’s an age-old issue for trade journalists that has only intensified in the online era. In practice, though, the trade press doesn’t link nearly enough.

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. We’ve invented the single most efficient and accessible information distribution system mankind has ever come up with. Business models is, sadly, the obvious one.