“Content Is Power”: Q & A with Mark W. Schaefer
B2B Memes
NOVEMBER 29, 2011
But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people.
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