The Point

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8 Surprising B2B Use Cases for Chatbots

The Point

Progressive Profiling. Progressive profiling is a standard feature of best-in-class nurture programs, and leverages marketing automation technology and pre-filled forms to capture incremental information about existing prospects. Retargeting.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

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Exegraphics – What They Are & How They’re Changing B2B Marketing

The Point

Disclaimer: our agency partners with Rev to help inform audience, media, and content strategy for our clients.) AI also has the ability to prioritize those companies by how closely they match your ideal customer profile. I asked Jeff to explain exegraphics and how they work: How would you describe exegraphics to a marketer?

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When Should I Stop Nurturing a Lead?

The Point

The intent here is engage the person at the point of interest, drive further engagement, leverage progressive profiling, and help qualify leads for potential sales follow-up. Focus on information that delivers real value vs. emails that ask: “are you ready to buy yet?”. Note: the goal of this initial phase is not to convert, per se.

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12 Questions – A Checklist for ABM Readiness

The Point

For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. Ideal Customer Profile (ICP). What information do you have on those contacts and when was the data last updated? Not every Account-Based Marketing (ABM) strategy starts from the same place. – How is your ICP defined?

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5 Most Common Fails in B2B Search Campaigns

The Point

However, these kinds of data points enable much more informed and intelligent bidding decisions versus the simple CPA numbers that many advertisers use. Getting the prospect’s information is only a first step in a sales process that may ultimately take weeks or months. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

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Do You Want Intent Data with That?

The Point

Engaging earlier in the buying cycle also puts you in a position to build brand credibility, inform buying criteria, and educate the buyer before he/she even decides to start looking for solutions. Effective demand generation. is a mix of hunting AND gathering. Photo by Timon Studler on Unsplash. The post Do You Want Intent Data with That?