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Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

In fact, June 2013 was the last time I published information on correct sizing of images! Each social media profile has unique size specifications and failure to properly size images may result in misalignment, cutting off part of the image or simply not being able to post them. Having trouble managing your social media? Perhaps a social media audit is necessary.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Within one hour of us uploading a  demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. Create a LinkedIn Company Profile – Take advantage of a free LinkedIn listing for your company.

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

It can certainly be more challenging to manage several profiles, however doing so adds a layer of privacy, and allows us to control what is seen in the professional world. Should professional and personal identities be kept separate on social media sites? OK, “So what” , you say, “that’s pretty common.” This may also require you to be discreet when posting.

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Facebook Cover Image Guidelines dictate that you cannot have calls to action, contact information or other messages such as “Like”, “Share” or visit us at www… Instead you should focus on having visually stunning images or graphics and a solidly branded image. Considering that you want a visually strong landing page, you may need to update your Facebook Profile Image too.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

However, anecdotal comments only give us a glimpse of the information we need. And sometimes, the information we get is a complete outlier pointing us in the wrong. But without the context of multiple points, they do not provide enough information to guide the creation of new content. on other data sets like their social media profiles. specific information.”

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. Here is that list in summary: A Professional Profile Photo (Headshot).

Progressive Profiling is a Must

ANNUITAS

The form requests information they are not ready to give up. Progressive profiling allows businesses to gradually acquire the information needed from prospects at a rate that aligns with the level of interest they demonstrate. Progressive profiling also improves your users’ experience and that is hugely important today. Once Is it…could it be…yours? What?!

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

These combined perspective resulted in an emphasis on profiling the individual buyer. With an emphasis on strategic selling and understanding the key strategic initiatives, risks factors, buying teams, buying processes, and buying criteria involved in selling.   (Many may remember profiling performed with Miller Heiman blue sheets.). From Buyer Profiling to Buyer Personification.

The Ultimate Twitter Profile [Infographic]

Vertical Response

Sporting a savvy profile and understanding Twitter dos-and don’ts will also make you stand out from the birds of a feather. So what does a sharp Twitter profile look like, and what are the top-notch tweeting best practices? We’ve compiled all this information for you in our Ultimate Twitter Profile mockup/infographic below (click the image to zoom in).

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Frequency Educational Technology Productivity Aspirational Profiles and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. going.

How To View Any Profile On LinkedIn

Digital B2B Marketing

and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. This is the profile Google sees and indexes.

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Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. This “simple” action of segmenting based on consumption channels and preferred communication mechanisms can help you not only engage more meaningfully, but also inform your future content development and production plans. Segment by Persona.  ?The

The Anatomy of a Perfect Instagram Profile

Hubspot

And it all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more. The Anatomy of a Perfect Instagram Profile. 1) Public (Not Private) Profile.

B2B Marketing Trends for 2016

buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. know which half." Look for.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). The first opportunity you’ll have to make a good impression is through your profile photo. Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile. Education.

Does Profile Management Require Predictive Scoring?

Infer

This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. question we hear quite often is whether or not a predictive model is required in order to leverage the full capabilities of Profile Management. Profile Builder (PB). Profiles. Actions.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Since Twitter has significant effects on business in the social space, we’ve taken the time to identify twelve B2B companies that are effectively managing their Twitter profiles by looking at not only the number of followers they have, but taking a deeper dive into effective tactics  they’ re using to drive engagement. Twitter Profile :  @Intel. Twitter Profile : @Cisco.

How to Leverage Your Twitter Profile for Social Selling

Sales Prospecting Perspectives

160 characters is all the social network affords users for their profile descriptions. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. Keep this in mind when writing your Twitter profile.

B2B Marketing Trends for 2016

buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. know which half." Look for.

Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. While it is often easier to find information about public companies, this will help you find information about privately held companies as well.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Contaxio’s Twitter Explorer   for known profile history. And Twitter is a good place to start. Suggested Tools. Analyze Twitter Lists.

How to Easily Edit Your Twitter Profile

Vertical Response

Having a sharp profile with eye-catching photos is key to standing out on Twitter. In our latest episode of Tips in 2, we tell you how to easily edit your Twitter profile information including header photo, profile photo, name, bio, location, website link and theme color. The post How to Easily Edit Your Twitter Profile appeared first on VerticalResponse Blog.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network. Infographic Text: 6 Types of Sharers. These sharers are creative, young and popular.

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B2B Marketing Trends for 2016

buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. know which half." Look for.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Make Your Profile More Discoverable. into your LinkedIn profile by simply inserting a link.

How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” ” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. Your Turn.

How to Optimize Your Social Media Profiles for Search

Hinge Marketing

While this is important, one often overlooked way to optimize your company's ranking on search engines is through your firm’s social media profiles. Which is why it's important to make your social media profiles part of your overall keyword search strategy. So if you only pick one profile to optimize, make it LinkedIn. Optimizing Your Twitter Company Page.

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

It's All About Revenue

But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. Follow Tony on Twitter @tones810.

How to Optimize Your LinkedIn Profile for Social Selling

Hubspot

For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. With this purpose, your profile becomes a lot more important. Salespeople: Optimize your LinkedIn profile for selling with the following eight tips. 1) Create a buyer-centric profile.

Practice Your LinkedIn Profile Before Going Live

Jill Konrath's Fresh Sales Strategies Blog

The whole goal of this program is to help you become a rapid learner – so you can quickly master new information or pick up new skills. Rapid Learning Mini-Course Video #6. Welcome back to the sixth video in this mini-course on rapid learning. So far, we’ve focused on Dumping , Chunking and Sequencing. In short, you’ve acquired the knowledge you need. Working Smarter

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Once a complete, well-rounded profile of your customer(s) is created, you can then devise campaigns that target people with these characteristics, improving response rate and increasing your ROI.

How to Create a Winning Google Plus Profile

WindMill Networking

Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike. Author information. How to Create a Winning Google Plus Profile by Peg Fitzpatrick - Maximize Social Business. Combine this […]. Peg Fitzpatrick. Peg Fitzpatrick contributes a monthly column on Google+. And her job.

Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. Like Visible Experts Alan Weiss and Ian Brodie , content marketing—the practice of creating and sharing a steady stream of valuable, free information—has played an important role in Lori’s success. Lori Randall Stradtman didn’t set out to become a Visible Expert.

5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

Social Media B2B

My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Re-Think the Purpose of Your Profile. Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume. 2. Optimize These 9 Fields in Your LinkedIn Profile.