Paul Gillin

JULY 29, 2011

It describes four measures of content effectiveness that take into account multi-channel activity: Content-to-Contact Ratio, Comments-to-Content Ratio, Comments-to-Profile Ratio and Content-to-Share Ratio. That’s going to change as more sophisticated metrics emerge, however, and here’s where this report has particular value.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

AUGUST 20, 2010

Back in the early days of my career, I made a point to go on frequent informational interviews. I’ve always advised young career-seekers to get as many informational interviews as they can. Over the past 20 years, the informational interview has been replaced by "networking.&# Here’s my advice: Do your research.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

FEBRUARY 7, 2011

Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion. The ability to build detailed audience profiles, customize services for individuals and maintain a level of confidentiality were good reasons for CareOne to choose the path it did.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 6, 2012

The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. Awareness goes a step further by combining public profile data with conversation topics to create prospect databases.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 9, 2010

Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends. Profiles are a member’s personal homepage. In B2B communities, personal profiles are a way to register areas of expertise that others may find useful.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 16, 2012

The IBM Customer Experience Suite is aimed at making it as easy as possible to reach mobile customers, deliver engaging experiences and apply analytics for informed decision-making. A social analytics demo shows data from SAP overlaid on sentiment analysis information from social monitoring tools (below). Collaboration in Medicine.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

OCTOBER 31, 2011

We all go into one room and everyone focused on natural language processing, information retrieval, knowledge representation and more. Applications in health care: You’re finding hypotheses that weren’t clearly evident and gathering information that supports evidence. We changed the cultural incentives.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

SEPTEMBER 6, 2011

If you want to grow your score, you can log in to the site and give it a bunch of information about your online activities. A comparison of Berry’s and Schartzman’s Klout profiles showcases the service’s flaws.Berry’s Klout score as of this writing is 70, while Schwartzman’s is 60.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

APRIL 28, 2011

They’re the little nuggets of information that delight and reward readers for staying with us. See how many words you can remove without diluting the meaning. You’ll be surprised. Surprise Your Reader. Writing coach Don Fry (right) calls these “gold coins.&# Or they may just make us laugh. Read it and you’ll see why.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

MARCH 4, 2014

This is kind of critical information to know if you’re going to cite the results in a responsible publication. Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. ” That’s all.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

FEBRUARY 15, 2014

The opportunity to talk with constituents was the reason many brands went online in the first place, but it’s getting harder and harder to converse with an audience that’s overwhelmed with information. Beyond Social Media. So maybe it’s time for the media to evolve beyond collaboration.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50