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10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. Here is that list in summary: A Professional Profile Photo (Headshot).

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

These combined perspective resulted in an emphasis on profiling the individual buyer. With an emphasis on strategic selling and understanding the key strategic initiatives, risks factors, buying teams, buying processes, and buying criteria involved in selling.   (Many may remember profiling performed with Miller Heiman blue sheets.). From Buyer Profiling to Buyer Personification.

The Ultimate Twitter Profile [Infographic]

Vertical Response

Sporting a savvy profile and understanding Twitter dos-and don’ts will also make you stand out from the birds of a feather. So what does a sharp Twitter profile look like, and what are the top-notch tweeting best practices? We’ve compiled all this information for you in our Ultimate Twitter Profile mockup/infographic below (click the image to zoom in).

Progressive Profiling is a Must

ANNUITAS

The form requests information they are not ready to give up. Progressive profiling allows businesses to gradually acquire the information needed from prospects at a rate that aligns with the level of interest they demonstrate. Progressive profiling also improves your users’ experience and that is hugely important today. Once Is it…could it be…yours? What?!

B2B Marketing Trends for 2016

buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. know which half." Look for.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. This “simple” action of segmenting based on consumption channels and preferred communication mechanisms can help you not only engage more meaningfully, but also inform your future content development and production plans. Segment by Persona.  ?The

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group.

The Anatomy of a Perfect Instagram Profile

Hubspot

And it all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more. The Anatomy of a Perfect Instagram Profile. 1) Public (Not Private) Profile.

Does Profile Management Require Predictive Scoring?

Infer

This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. question we hear quite often is whether or not a predictive model is required in order to leverage the full capabilities of Profile Management. Profile Builder (PB). Profiles. Actions.

B2B Marketing Trends for 2016

buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. know which half." Look for.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Contaxio’s Twitter Explorer   for known profile history. And Twitter is a good place to start. Suggested Tools. Analyze Twitter Lists.

How Customer Profiles Can Boost Your Marketing Success

B2B Marketing Insider

Today’s consumers are more connected than ever, and they are using a number of devices to search for information and make purchases. The post How Customer Profiles Can Boost Your Marketing Success appeared first on Marketing Insider Group. According to a Nielsen report, an average U.S. consumer owns and uses four different devices to access and consume content. Content Marketing

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Since Twitter has significant effects on business in the social space, we’ve taken the time to identify twelve B2B companies that are effectively managing their Twitter profiles by looking at not only the number of followers they have, but taking a deeper dive into effective tactics  they’ re using to drive engagement. Twitter Profile :  @Intel. Twitter Profile : @Cisco.

How to Easily Edit Your Twitter Profile

Vertical Response

Having a sharp profile with eye-catching photos is key to standing out on Twitter. In our latest episode of Tips in 2, we tell you how to easily edit your Twitter profile information including header photo, profile photo, name, bio, location, website link and theme color. The post How to Easily Edit Your Twitter Profile appeared first on VerticalResponse Blog.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network. Infographic Text: 6 Types of Sharers. These sharers are creative, young and popular.

Cable 100

B2B Marketing Trends for 2016

buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. know which half." Look for.

Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. While it is often easier to find information about public companies, this will help you find information about privately held companies as well.

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Have you ever wished you knew more about the consumer side of your business customers?

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8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Make Your Profile More Discoverable. into your LinkedIn profile by simply inserting a link.

How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” ” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. Your Turn.

How to Optimize Your LinkedIn Profile for Social Selling

Hubspot

For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. With this purpose, your profile becomes a lot more important. Salespeople: Optimize your LinkedIn profile for selling with the following eight tips. 1) Create a buyer-centric profile.

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.

How to Create a Winning Google Plus Profile

WindMill Networking

Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike. Author information. How to Create a Winning Google Plus Profile by Peg Fitzpatrick - Maximize Social Business. Combine this […]. Peg Fitzpatrick. Peg Fitzpatrick contributes a monthly column on Google+. And her job.

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

It's All About Revenue

But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. Follow Tony on Twitter @tones810.

How to Optimize Your Social Media Profiles for Search

Hinge Marketing

While this is important, one often overlooked way to optimize your company's ranking on search engines is through your firm’s social media profiles. Which is why it's important to make your social media profiles part of your overall keyword search strategy. So if you only pick one profile to optimize, make it LinkedIn. Optimizing Your Twitter Company Page.

Stop Yelling At Prospects: How To Build An Ideal Customer Profile

Radius

In marketing terms, you would say these people fit your Ideal Customer Profile (ICP). Customers that fit your Ideal Customer Profile will find great value in what you’re marketing or selling to them. Building your Ideal Customer Profile (ICP) is crucial for a couple of reasons: It will help you identify your most relevant prospects. What is an Ideal Customer Profile?

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Once a complete, well-rounded profile of your customer(s) is created, you can then devise campaigns that target people with these characteristics, improving response rate and increasing your ROI.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent

To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Developing a deep knowledge of your ideal customer, a concept known in the marketing realm as buyer persona profiling, is critical to increasing the relevance of your efforts. buyer persona is a vibrant profile of your company’s ideal customer.

Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items

WindMill Networking

LinkedIn continues to evolve at a fast pace – but is your profile still stuck in pre-2013 times? I’ve blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. It’s by Belinda Summers (@belindasummers) […] sure you have a full and complete LinkedIn profile is a.

Practice Your LinkedIn Profile Before Going Live

Jill Konrath's Fresh Sales Strategies Blog

The whole goal of this program is to help you become a rapid learner – so you can quickly master new information or pick up new skills. Rapid Learning Mini-Course Video #6. Welcome back to the sixth video in this mini-course on rapid learning. So far, we’ve focused on Dumping , Chunking and Sequencing. In short, you’ve acquired the knowledge you need. Working Smarter

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. Make sure your profile reflects that.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” ” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile.

Twitter's New Profile Layout Is Here: What You Need to Know

Hubspot

Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. What You Should Know About the New Twitter Profile Layout.

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. Tweet.

Your Profile: The Key to Real LinkedIn Success

Sales Lead Dynamics

Turbo-charge your brand with a standout LinkedIn profile.  A great profile will help you maximize the value of your LinkedIn network.  Your profile is the real key to LinkedIn success. They have non-descript profiles that colleagues and prospects overlook or misunderstand. Think of your profile as a newspaper on the world’s largest newsstand. It’s your brand!

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. This is our short list, and we know there are other Twitter profiles that post important and relevant B2B social media information. It’s no secret that social media is an important channel of digital marketing. Twitter is one solution. SM/PR/Marketing/SEO/Brand ninja.

Account Profiling: The Key to Building a Valuable B2B Marketing List

3D2B

So, a large percentage of your account information is likely to become flawed quickly. Account Profiling – A Map to Creating the Sale. For these reasons, we’re strong proponents of profiling accounts before launching a campaign. With accurate, fleshed-out account profiles you have a map to help you reach your destination rather than wandering around aimlessly in the dark.

5 Power Tips for B2B Company LinkedIn Profiles

Social Media B2B

Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. So as we come into a new year, take a few minutes to spruce up your business LinkedIn profile so when people come to check your company out, they get the best impression. 1. Refresh your company LinkedIn information.

Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. Like Visible Experts Alan Weiss and Ian Brodie , content marketing—the practice of creating and sharing a steady stream of valuable, free information—has played an important role in Lori’s success. Lori Randall Stradtman didn’t set out to become a Visible Expert.

5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

Social Media B2B

My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Re-Think the Purpose of Your Profile. Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume. 2. Optimize These 9 Fields in Your LinkedIn Profile.