B2B Memes

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. In preparing the profile, I recently conducted the following email interview with him. For me, a journalist, this came as a jolt.

Content 100
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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.

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Attribution and Linking Are Essential to Transparency

B2B Memes

New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. Linking lets people see the full context of the information you are citing. Stone, Assistant Vice President for Research and Development at Mondo Widget Corp.