| | | B2B Marketing Unplugged | |  Information + Profiling | 2 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED OCTOBER 13, 2011 Is it Still a Revolution if it Comes with Instructions? Two other good things in this chapter are Jason Falls’ wise suggestion that social media isn’t governed by one policy but by a collection of guidelines, and a profile of Autodesk and how they’ve used social media to build a wonderful user community. As long as you put as much information in as many accessible places as you can, then forgiveness will follow. Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. | B2B MARKETING UNPLUGGED SEPTEMBER 16, 2010 Toxic Auto-Spamming at Happy Hour So while we may be killing time updating our LinkedIn profiles, those fancy CRM, CLM and data-mining systems are grinding up recency, frequency and spend data into a toxic goo that it is auto-spammed straight at the very people we should be careful not to upset. Send extra information about known pain points for new customers. Last post we explored the pretend customer lifecycle circle and found the Arsenic Hour at 6pm. It’s here that even the cleanest deals can die at the hands of bungled installations, capricious customers and obnoxious staff. How often? Which messages? | | | | | |
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Crimson Marketing