Anything Goes Marketing
JULY 4, 2010
Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Are you allowing people to update their information? People lie.
Anything Goes Marketing
JANUARY 27, 2008
One suggestion is to send on an email to these "inactives" with an incentive to update their profile by entering them in a contest. It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anything Goes Marketing
JANUARY 21, 2009
That means that every part of the email should have relevant information that I'm interested in. If for some reason you may not have all of the relevant data for improved segmentation, look for ways to collect that information over time. This information should have been near the top. I have 30 million points - so what?
Anything Goes Marketing
MARCH 8, 2009
Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. Tripit tip: Use it and ensure that you have tied it into your LinkedIn profile.
Anything Goes Marketing
APRIL 23, 2007
The website is no longer a site that you go to when you want the latest information and then leave - it's become a community that many web users call home. To demonstrate the importance of these comments USA Today actually profiles some of them in a rotating header image on the home page.
Anything Goes Marketing
DECEMBER 13, 2007
This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. On the confirmation page, he recommends adding the following : Include a customer contact number Have a link to a contact form Include a feedback survey Add a manage your profile link.
Anything Goes Marketing
NOVEMBER 19, 2006
They may have inside information that could help the lead along in the sales process. She states that the salesperson should be able to plug in the profile of the person (industry, title etc.) as well as the type of information needed (quotes, value propositions) and all related information will be returned.
Expert insights. Personalized for you.
100 
Let's personalize your content