article thumbnail

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

article thumbnail

How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Driving growth through data: Optimizing the purchase stage

Martech

In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation. In this second part, I will explore a critical part of the journey: the purchase stage. Meticulously streamline the purchasing process.

article thumbnail

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous

PathFactory

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! People are twice as likely to reach out directly rather than complete a form for more information.

article thumbnail

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

article thumbnail

Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no.

article thumbnail

Purchase review site intent data

Zoominfo

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.