The Effective Marketer

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Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100
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effective marketer principle 7: run productive meetings

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. So it is no surprise that one of the principles for effective marketers has to do with productive meetings.

Planning 100
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Value is Not Benefits

The Effective Marketer

I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. What I told that product marketer at the time, and something I still believe in, is that anyone can write. Creating a piece of product collateral is easy.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?

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How to Build a Content Development Plan for Your Site

The Effective Marketer

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? Second Phase: Build out Product Group pages with more detail on Furniture, Bar Supplies, Kitchen Supplies, etc. Subcategory of Products: FAQs.

Planning 100
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10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

Have a plan for reaching out on a quarterly basis to your partners and ask how you can help them promote your products. Don’t keep the partner in the dark, make them one of the first to hear about new product releases and other important information.

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The Blogger’s Guide to Online Marketing

The Effective Marketer

ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. So many products, selling from a dollar to over $100, seem to focus on just one thing: starting a blog. Organize and plan products. Now you want to see it actually DO something for you.