WriteSpark
FEBRUARY 11, 2014
Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking? I've led hundreds of case study interviews and have seen which bad habits derail the process and which practices improve it.
WriteSpark
FEBRUARY 11, 2014
Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking? I''ve led hundreds of case study interviews and have seen which bad habits derail the process and which practices improve it.
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WriteSpark
MARCH 12, 2013
That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study. I know it can be very hard to get a customer on the phone for an interview, so you want to maximize the information you get during that call. that add depth and interest to the case study.
WriteSpark
MARCH 12, 2013
That's update mistake for two reasons: The customer may lose patience with the process and back-out of the case study. I know it can be very hard to get a customer on the phone for an interview, so you want to maximize the information you get during that call. that add depth and interest to the case study.
WriteSpark
FEBRUARY 1, 2011
As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.
WriteSpark
FEBRUARY 1, 2011
As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.
WriteSpark
APRIL 7, 2009
You can reduce this effort and produce higher value success stories (and their longer cousins, case studies) by following essential strategies for recruiting candidates and handling the approval process. Has the customer been briefed about the writing and review process? Customer preparation. Internal reviews first.
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