LeadSloth
NOVEMBER 16, 2010
Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Also, lead source can give valuable clues to the desired length of the nurturing process. via progressive profiling), so they could run more targeted campaigns.
LeadSloth
AUGUST 27, 2009
Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. Continuing Education for B2B Marketers.
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LeadSloth
JULY 10, 2009
This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. This blog provides a strategic perspective on the demand generation process. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs.
LeadSloth
FEBRUARY 10, 2010
Part of the attractiveness of Marketing Automation is that marketing processes finally become repeatable and measurable. But what exactly do they want to do with that information? Process Metrics. If you measure the ratios between the stages, you can see where the bottlenecks are in the sales & marketing processes.
LeadSloth
AUGUST 24, 2010
Lead Nurturing content contains information that prospects need to make a purchase decision. This process is called ‘content mapping’ Steve woods wrote a great primer on content mapping. With content mapping you can make sure that you cover all questions and objections that typically come up during the buying process.
LeadSloth
MAY 25, 2010
Selling the company to a well-known software company may be a very good outcome for Market2Lead (speculation, I have no inside information on this). I think this deal signals the beginning of a 3-5 year long consolidation process in the Marketing Automation industry. The result: not enough new customers. My Take On This Deal.
LeadSloth
MAY 5, 2010
Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). Unfortunately, in most organizations this process isn’t very well organized.
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