Lattice

MARCH 23, 2016

One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. Putting processes around your technology investments is the next step.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

APRIL 13, 2016

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. Real-time marketing is now required to address the needs of buyers who are part of this new radically changed purchasing process. How real time engagement keeps customers happy and creates advocates.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

MARCH 22, 2016

Predictive analytics platforms also adds in external data you may not have about your prospects and customers or easily capture – e.g. growth rates, funding information, credit risk data, and technographic data (what technologies are they using). Big data processing and machine learning.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Predictive analytics platforms also adds in external data you may not have about your prospects and customers or easily capture – e.g. growth rates, funding information, credit risk data, and technographic data (what technologies are they using). Big data processing and machine learning.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

NOVEMBER 10, 2015

Ultimately, predictive marketing extends well beyond the marketing department—information moves both upstream and downstream, providing guidance not only to top-level executives, but also to production, procurement and sales departments, as well as supply chain partners and vendors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 4, 2016

Because as important as intent data has become in predictive modeling, intent data is not a cure-all: it finds just a portion of active buyers, and must be used with other information to gain a full picture of the buyers it finds. On the other hand, intent data can be used in many ways beyond identifying prospects.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

JANUARY 11, 2016

If either team works in a vacuum the other team will not be bought into the process and it won’t be successful. That information should be included in your overall funnel stage documentation. After the basic lead flow (“funnel”) is documented, it’s time for marketing and sales to work together to agree upon SLAs for each funnel stage.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100