KoMarketing Associates

MAY 3, 2022

Intent data is generally defined as information that reflects a web user’s behaviors, specifically as it pertains to content consumption. Approximately 19% are in the process of implementing it, and 17% plan to do so within the next 12 months. Improving Upon the Management of Marketing Data.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Overall, just 45% of respondents claimed that they have established data preparation processes, and only 48% have technology dedicated to analytics.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

OCTOBER 2, 2018

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. Why This Report is Significant.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

SEPTEMBER 20, 2022

Although more organizations are turning to data and analytics for decision-making purposes, previous research suggests that marketers are still not entirely confident in this information as a whole. Meanwhile, 60% cited a lack of data management processes.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. The B2B buyer’s journey is no longer a straight line from discovery to conversion.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 23, 2021

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior. Approximately 16% said they have no plans to use intent data.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

AUGUST 20, 2020

Marketers have also been able to provide relevant content for their customers (37%) and measure campaign effectiveness (35%) with this information. While leveraging data and analytics has its benefits, it hasn’t always been easy for marketers to maintain this information over time. Bad Data and Its Impact on Marketing.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

MAY 28, 2020

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. However, only 50% of respondents said that the process of gathering customer feedback was integrated into company processes.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156

KoMarketing Associates

JUNE 30, 2020

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. Almost half of respondents could not estimate how bad data impacts their organization’s revenue.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

DECEMBER 5, 2018

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical. By this specific mark, 38 percent of B2B buyers have already developed an informal list of potential providers.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

APRIL 30, 2020

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. This is compared to just 38% of aspirationals – marketers who are still in the process of harnessing and leveraging data and analytics.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

NOVEMBER 18, 2020

This leaves LinkedIn feeling like a manual process when creating new campaigns. That said, I am thankful that they seem to be starting the process. With their new “ Company Engagement Report ”, users can now find the following information about individual companies: Impressions. Ad Engagements. Website Visits.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

FEBRUARY 6, 2018

One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing? Buyer personas / any information on target buying profiles. Product marketing collateral and sales presentations. Competitor Analysis. What Is Content Marketing Development?

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JANUARY 15, 2020

IBM recently conducted a global study titled, “Build Your Trust Advantage: Leadership in the era of data and AI everywhere,” and statistics showed that 79% of torchbearers – leaders in utilizing data and analytics – say that their company is collecting the types of information necessary to make decisions.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

DECEMBER 20, 2017

Companies are spending almost equal shares between acquiring third-party audience data and the support solutions to leverage them effectively, such as data processing and hygiene. billion on omnichannel data – the information used to identify customers and prospects for engagement purposes. Marketers are spending $3.5

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

JULY 26, 2018

When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc. Be Timely & Relevant.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. By this mark, 38 percent of B2B customers have already developed an informal list of potential service and product providers.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

JUNE 25, 2019

Is there a gap in newsletters or free information being provided to people in your industry? Once you have the process in place with the editorial calendar and content publishing and promotion process, it becomes a lot easier. Educational overviews about industry terms, strategies, or processes.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JUNE 18, 2019

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. This is especially true when it comes to the qualitative elements of your story, like how your solution impacted internal processes or efficiency.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Informational Intent – these search queries represent information seeking objectives and the desire to learn more about a particular topic of interest.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

JULY 10, 2019

About 72 percent of B2B buyers claim that they reach out to vendors early in the process, meaning that being receptive can potentially help. Approximately 38 percent said that they are willing to speak to a vendor earlier than usual in the consideration period if they provide them with objective information to help them frame a decision.

B2B Sales 120

B2B Sales B2B Marketing B2B Vendors 120

KoMarketing Associates

DECEMBER 6, 2018

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

KoMarketing Associates

APRIL 10, 2020

This included updating strategic marketing copy, looking at new opportunities to create inbound links to interior pages, and refreshing outdated logos and organizational contact information. Get Engaged in the Sales Process. Applicable industries. Timelines of a prospect to an interest in sales engagement.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MAY 23, 2018

Although B2B marketers have an abundance of data at their fingertips, new research shows that they are not turning to this information to make informed decisions. In addition, 48 percent of B2B marketers are making decisions based on intuition or personal/company experience, rather than quantitative information and analysis.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. B2B buyer personas become critical in connecting the dots of this process. There are usually multiple decision makers involved in the process. “Where would the buyer look for information on a solution like ours?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

AUGUST 21, 2018

For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas. If you are currently not ranking for a term, you should manually designate a landing page for it before moving on to the next steps in the process.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

JULY 30, 2019

When developing content to spur traffic growth and build brand awareness, be sure to include keyword research as a part of your process. When thinking about brand and thought leadership content, you should be identifying ways you can push your brand to the front of the line, and becoming a go-to source of information.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

JANUARY 16, 2019

However, a new report suggests that they are still behind in terms of the information they have on hand. About 60 percent of respondents said that they lack confidence in the data coverage of their total target audience, and only 45 percent said they currently invest in processes or solutions to improve their coverage.

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

AUGUST 29, 2018

B2B Audiences and the Buying Process. When it comes to the buying process, B2B audiences consult numerous different resources, according to previous research. different information sources on average during the buying journey. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

DECEMBER 11, 2018

These text-based lines of communication will affect how companies answer and respond to support requests, sales inquiries, and even the contract canceling process. Along with offering customer service and support through bots and chat, it seems natural to also extend the order and sales process to these AI-supported systems as well.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

NOVEMBER 19, 2015

It’s easy to focus too closely on the (often overwhelming number of) tasks at hand, only in the process fail to keep a watchful eye on the market as a whole. Those folks are a treasure trove of information about the inner workings of the biggest companies in their respective fields (engineering, legal, biomedical, etc.).

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

JANUARY 12, 2017

Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. If you’re unsure, visit the Baidu PPC Application page to find the contact information of the local resellers/divisions of your area.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

DECEMBER 18, 2017

As B2B marketers look to dive deeper into their data, 54 percent stated that they want to collect more budget information on their contacts. Nearly 71 percent claim that they don’t have the time/resources to implement an effective process. Thirty-three percent said there is at least room for “minor improvement.”.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

KoMarketing Associates

JULY 24, 2018

That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. We’ve buffed up our knowledge on what information to ask for and when. What’s in those form fields has consequences for everything that happens downstream through the lead nurturing process. It depends.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

MAY 11, 2017

In Baidu PPC, B2B marketers can manage a much broader range of advertising products , which includes display ads, text search ads, information feed ads, as well as unique products offerings, like Brand Zone, and Baidu Knowledge. Information Feed Ads. The whole process can take one to two months. Accessing the Account.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

JANUARY 12, 2017

Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. If you’re unsure, visit the Baidu PPC Application page to find the contact information of the local resellers/divisions of your area.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120