Crimson Marketing

JUNE 23, 2014

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

JULY 23, 2013

The end user may not be the decision-maker, but they are influential to the buying process. To win over the end user and/or buyer, you need to be informed and prove commitment to your cause. Define your sales process. Next, define who owns the buyer relationship. Key Points: 1. Identify your solution. Image: Courtesy of TSYS .

Verticals 100

Verticals Advertising Agencies Bundling B2B Sales 100

Crimson Marketing

APRIL 23, 2015

We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” This tells marketing the best way to reach the buyer and the content needed to answer the buyer’s questions at each stage of the process. ” – Katie Martell, Co-Founder and CMO of Cintell.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

MAY 13, 2015

Heller: Marketers are being asked to embrace an entirely new pace of operations, new processes, new approaches to decision making. Be agile, rather than do agile… Agile is about building up a data-driven DNA and making data-informed decisions as part of the day-to-day. How to build a marketing tech culture.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

MARCH 22, 2013

In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none. Mr. Pink contends that we are now in the age of information symmetry.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. Whether it is how, when or where they buy. Buyers Will Expect More.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

NOVEMBER 19, 2014

For example, a mobile credit card processing system will ensure buyers on mobile devices will be able to complete purchases smoothly. Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. A mobile-optimized webpage will ensure social shares by mobile users.

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Crimson Marketing

NOVEMBER 24, 2014

“We are drowning in information and starved for knowledge,” proclaimed John Naisbitt more than 20 years ago. Four of those tips are: Think like an Executive: “When you’re swimming in the data…you don’t think like an executive…you’re thinking like a marketer,” says Mark.

Planning 100

Planning CMO Lead Qualification Business 100

Crimson Marketing

OCTOBER 1, 2013

Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. Why keep all of this enlightening information to yourself when you could pass it on to those with direct access to buyers? To call today’s buyer well-informed is a dramatic understatement.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. Why keep all of this enlightening information to yourself when you could pass it on to those with direct access to buyers? To call today’s buyer well-informed is a dramatic understatement.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

AUGUST 2, 2013

“Leverage the data from every customer channel and understand the complete buying process.” In our technology and information rich age, it’s key to stay consistent. Understand the purchase decision. ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. .

Advertising Agencies 100

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 100

Crimson Marketing

SEPTEMBER 24, 2013

“Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” The end user is the one who determines what works (or doesn’t) so keep messages personalized in the process. Landing pages. Outbound: Email Marketing. Social media. Manage Branding.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

“Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” The end user is the one who determines what works (or doesn’t) so keep messages personalized in the process. Landing pages. Outbound: Email Marketing. Social media. Manage Branding.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

OCTOBER 15, 2015

But you can turn it into a useful source of information and goodwill for your business.” Testing is an ongoing process; it’s not something you should ever stop doing. “Asking them to replicate the desktop process on their mobile phones is aiming for the wrong conversions.” Of course it is. ” 15.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

FEBRUARY 23, 2015

Engaged and informed buyers constitute 42% of those who “use digital tools for both consideration and the more intensive evaluation stages of their journeys.” .” The use of digital marketing technology is increasing: Experimenters use digital tools during the initial consideration of a brand, and make up 39% of buyers. .

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. “Remember that each sale will be the result of many much smaller conversions throughout the buying process.” Determine the one customer segment you want to start with and focus on them first.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JULY 23, 2015

To develop that relationship, Marketing needs a process in place to score leads. More information for prospects who are ready to close, but for some reason haven’t. We like to think of it as “introducing an opportunity to Sales.” Marketing doesn’t lose the relationship with that opportunity, but maintains a connection.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

FEBRUARY 9, 2015

“Armed with information about customers and a company’s relationships with them, the CMO is well-positioned to help differentiate its products, services, and experiences.” The time-to-market benefits of better information and more fluid collaboration extend to a wide range of companies, sectors, and business functions.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JUNE 26, 2015

At the end it depends on your buyers, the length of the buying cycle and how complex your process needs to be.” You and your content need to be ready to answer those questions to keep buyers informed during the decisions making process and help them move further down the funnel. ” Develop buyer personas.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

JUNE 20, 2013

That change management component gets the people, processes, and systems aligned, and it speeds up the changes needed for successful implementation. However, unless senior management drives the change management process, the change will be very slow. Reason 2: The Market Intelligence Gap. This is called the Market Intelligence Gap.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

APRIL 29, 2013

Identify your marketing solutions and define the sales process. The end user is key to the buying process, and is a lot more influential than you may think, even if they are not the decision-maker. Show your committed to your cause by being informed. Next, define who owns the buyer relationship.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

MARCH 16, 2015

Typical buyers are doing online research before and/or during the actual buying process. Make available on your website, through in-store kiosks and via store associates all the information a buyer needs to know where their item is in stock locally. Welcome to “The Omni-Channel Paradigm.”. The buyer’s journey has changed.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

FEBRUARY 18, 2015

“The Internet has intervened in the traditional B2B purchase process. Source: Digital Information World. “B2B buyers in the U.S are spending more of their time and corporate budgets online than ever:” 68% of B2B buyers purchase goods online, compared to 57% last year. Click To Tweet. Digital Marketing Infographics'

B2B Marketing 100

B2B Marketing B2B Mobile Marketing Budget Programs 100

Crimson Marketing

AUGUST 16, 2013

Ask them questions or get them involved in the process. Soon typing in your credit card information might just be a step too hard for consumers. Think quality instead of quantity when creating your content. How will people interact? Does it focus on your objectives? Engage your audience. Gain Google Authorship. Social Media Examiner ).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

JUNE 25, 2013

Use rigorous screening processes to eliminate the “almost qualified” people. You’ll usually reject more candidates than you accept into your interview process. One way to get to this kind of information is to encourage interviewees to tell you stories. A subject matter expert must do the interview.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. “Gut feel” fits together the contextual information we don’t yet know we know into that “flash” of insight or inspiration. Paychex Sees Bigger Payday with Predictive Marketing.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

JULY 30, 2014

There has been a fundamental shift in how buyers collect information and make purchase decisions. Topics discussed include: Turning sales outside in: Due to the democratization of information, Jamie and Marcus suggest, sales is now an “outside-in” process rather than a brand controlled funnel.

Marketing Management 100

Marketing Management Product Top of Funnel Response Rate 100