B2B Memes

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Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. The downside, of course, is that the process is messy and prone to mistakes. But the benefits of journalism as a process ultimately outweigh the drawbacks.

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Three Tips for Simple but Effective Infographics

B2B Memes

The articles and resources Alcorn cites are enormously informative, but almost too much so. Even if it does’t result in a graphic, the exercise of visualizing your information will benefit you. The process will help you better understand your topic, and can highlight unsuspected gaps in your data. Three Infographic Tips.

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What B2B Publishers Don’t Get: You Can’t Own the Conversation

B2B Memes

In order to convince important people to talk about important things you need to lure them to your social network, and keep them pinned there, with large amounts of proprietary information. Tags: Social Media content process journalism. Produced by, like, editors and stuff.&#.

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. First, the way publishers cover information should not be driven by the needs of the print model. I’ve drawn, so far, three conclusions.

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. First, the way publishers cover information should not be driven by the needs of the print model. I’ve drawn, so far, three conclusions.

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Managing Your Career in the Social Media Era: Sources

B2B Memes

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. You can take something that is thought of as a creative process and turn it into a manufacturing process.’”. by Jeff Jarvis.

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Commodity Content, Demand Media, and Quality

B2B Memes

It is brilliantly geared towards identifying basic information needs on the Internet and fashioning content that meets those needs efficiently. Times yesterday that Demand Media has put in place a “rigorous quality process,” in which each article is “touched by 14 humans, titling, writing, fact checking and copy editing.”

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