Avitage

AUGUST 10, 2017

Content is the first “product” prospective customers “acquire” through sharing their attention and contact information. It should deliver the information buyers need to accelerate their decision process in favor of the providing vendor.

Content 120

Content B2B Sales Acquisitions Vendors 120

Avitage

JANUARY 16, 2015

Traditionally, buyers were dependent on vendors through their sales representatives for information. ” Today, buyers are conducting self-directed, online research, deep into their decision process. B2B buyers don’t need vendor/product information until later in this process.

Relevance 120

Relevance Vendors Press B2B Sales 120

Avitage

JANUARY 16, 2015

Traditionally, buyers were dependent on vendors through their sales representatives for information. ” Today, buyers are conducting self-directed, online research, deep into their decision process. B2B buyers don’t need vendor/product information until later in this process.

Relevance 120

Relevance Conversion Vendors Press 120

Avitage

MARCH 29, 2016

The right content addresses every key buyer decision point throughout the customer engagement process. The new realities of selling to self-educating, digital era buyers has made having the right content an essential tool for sales professionals. The importance and complexity of this requirement demands a strategy.

B2B Sales 120

B2B Sales Marketing & Strategy B2B Content 120

Avitage

AUGUST 3, 2015

Look at how those responsible to meet that requirement had to change content processes, adopt new technologies, and develop new techniques. As I read Global Content Strategy I processed the information in two categories. Technical publications, websites and marketing collateral have long dealt with this issue.

VALS 120

VALS Content Barriers Paid Search Agency 120

Avitage

AUGUST 3, 2015

Look at how those responsible to meet that requirement had to change content processes, adopt new technologies, and develop new techniques. As I read Global Content Strategy I processed the information in two categories. Technical publications, websites and marketing collateral have long dealt with this issue.

VALS 120

VALS Content Barriers Paid Search Agency 120

Avitage

MAY 7, 2016

This will be based on an analysis of the buyer decision process (B2B buyers don’t “journey” ) We find use case definitions to be an important, deeper, but typically missing output from content strategy work. UCRs inform content requirements.

Marketing & Strategy 120

Marketing & Strategy B2B Curation Content 120

Avitage

JANUARY 28, 2016

It doesn’t align with executive business parameters, or inform the kinds of decisions they make. Business Strategy Background and context for this conversation are the new realities associated with self-educating, B2B buyers, and their preferred buying decision process. It’s too granular.

ROI 120

ROI B2B Content Urgency Marketing 120

Avitage

MAY 2, 2012

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Avitage

MARCH 12, 2014

Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers. Consider the universally recommended prescription to define content requirements at each stage of the buying process.

Content 120

Content Differentiation Content Marketing Buy 120

Avitage

AUGUST 6, 2012

With solutions that have several variants, or that require customization, the process is designed to postpone adding variant features or customizations until the last possible moment. To do this requires content that is pre-produced in a modular fashion that anticipates their customers’ need for information.

Content Marketing 120

Content Marketing Marketing Management Buyer Personas Advertising Agencies 120

Avitage

MARCH 28, 2013

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Curation Content 120

Avitage

MARCH 7, 2012

of the way through the sales process, right? In most B2B sales processes 4-15 stakeholders are engaged. (A After all, people progress individually at different rates, and in a non-linear manner, through their buying process. By doing this, marketing has moved the buyer X% (30% -70%?) Well, maybe, but maybe not.

Paid Search Agency 120

Paid Search Agency B2B Sales Buy Marketing & Strategy 120