Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. It means that you should experiment with putting this information into a PDF and placing a form in front of it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

MARCH 9, 2008

What's key here is that the whole process to create a newsletter becomes much easier as you have an automated program that sends the email for you and the content is content that you've created for a blog or other RSS feed. This process was a bit of a pain as you need to create the.ics file and then upload it to your server.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

OCTOBER 21, 2007

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

OCTOBER 3, 2006

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Tags: email marketing B2B lead generation Sales process search. Don't expect them to sign up for a free consultation.

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. For more information on this topic, see The Buying Process; Auditing your Content Assets. Focus on leads that are in the funnel.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

MAY 26, 2007

your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. In order to leave comments, you could add some additional lead qualification questions to the registration process. There are systems that automate this process though. Email Newsletter 2.0

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

JANUARY 27, 2008

With this additional information, you can target these people accordingly. This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Slightly change a headline or subject line in emails sent to different contacts using standardized information in your database.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

DECEMBER 13, 2007

This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. Tips for Your Unsubscribe Confirmation Pages Stefan Pollard continues to write some brilliant posts on the unsubscribe process. He recommends making this a two step process.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

MARCH 18, 2007

The first item I would recommend is only ask for the basic information - name, email, company. As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

OCTOBER 1, 2006

This is extremely powerful information that you can use to start up a real conversation. Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)." Tags: business blog lead generation Sales process. Help them get in touch with the right people.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : It's the people and process not the technology that is stalling sophisticated nurturing and scoring - Laura Ramos #EE09 lauraramos : #EE09: Omniture organization looks like: Audience Program Mgmt, Offer Development, Channel Execution, and Marketing Operations supports all. Marketing automation experience will be key. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

SEPTEMBER 28, 2008

You can use this information for future campaigns. This process I'm going to suggest may be easier for you as well - no need for setting up a redirect. As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page. I typically recommend using query strings to get this type of tracking.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

JULY 19, 2006

A web conversion, could be a request for some additional information, someone sending you feedback or an online purchase. The goal of this is to keep people on your website, help them find the information that they're looking for and to make this whole process very easy.

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

AUGUST 7, 2007

Make the registration process as easy as possible. Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Make sure the information is relevant.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

JULY 18, 2007

What you need to do is to automate this process so that you can easily send out direct mail pieces in a "just in time" format. For example, what if you could automate the lead qualification process to automatically determine if the individual was qualified to receive a direct mailer?

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

DECEMBER 12, 2006

In this way, my blog is similar to the thinking process that an e-marketer goes through on a daily basis (or should be going through!!) : " What actions that I take will drive traffic to my site and increase conversions. I've just finished reading a book called "3G Marketing" and found some interesting information that I'll share.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

DECEMBER 21, 2008

Have a look at Karl Roche's excellent post on Twitter for events for more information. Here is an example : [link] post on Anything Goes Marketing: "10 Tips for Using Twitter And Email Marketing for B2B" [link] This makes the process of spreading the word about your email article extremely easy. Does it take more time? Most likely.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

AUGUST 3, 2009

When I “upgraded” to the new HooteSuite Twitter platform, it forced me to tweet about why I liked HooteSuite before I could complete the upgrade process. You can use this information for a future campaign and share the results with your followers. Creating Surveys for Twitter Followers.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

MARCH 7, 2007

Sales also has to be included in the planning process as they need to know that the goal is to help them and not get in their way. Sending information that doesn't provide value to your prospect is a waste of time and can actually hurt you as the person may unsubscribe or look to your competitor.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JANUARY 18, 2009

This should be central in your decision making process on Twitter - how can I best help my customer. Can you send me a DM with your contact information? I would tend to be more on the side of responding to any customer mention of your company - this is for you to think more about. For those non-twitters, DM means direct message.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. Tags: B2B Sales process integrated marketing lead qualification. It's time to get a grip and at least know that you are not alone.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100