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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It Is the open rate dead?

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

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Apple privacy protections expected to cost big tech firms $16 billion in coming year

Martech

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. It lets advertisers track users to deliver customized advertising, while protecting personal information. What it is.

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Consent and transparency need to be top data privacy concerns for marketers

illumin

Consent in a cookieless world One of the many reasons third-party cookies are making a grand farewell is to protect user privacy. Users, even when aware of third-party cookies’ presence, cannot properly give informed consent for the collection and use of their data. Consent puts the power of privacy in the user’s hands.

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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

Someone tracking the big stories of the day may turn to Twitter, while someone looking for instruction may rely on YouTube. But now, two realities are disrupting the tracking-dependent worlds of digital marketers everywhere: zero-click results and privacy changes. Soon, however, data privacy will no longer be just good business.

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How B2B  Marketers Are Preparing For A Cookieless World

Envy

First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. Meta compares this data with its own hashed information to find the Meta profiles that match, and then creates a Custom Audience from those matches.

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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Ask people if they like the content and use link triggers to track,” she wrote on Twitter. What’s the change?

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