Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Make them brief, captivating, and relevant to the information within. Remember: The opening line of your email is the subject line.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach.

PR 130

PR Thought Leadership Press Lead Scoring 130

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Giving a good interview is an art form that requires the right amount of messaging and newsworthy information, as well as a polished spokesperson.

Press 59

Press Media Sample Rules 59

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. If you find this post useful, please share it with a friend or colleague who might benefit. 1) Use HARO.

Press 69

Press Features Tips eCommerce 69

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Targeting is hard, and it won’t get easier when Google phases out third-party cookies next year, and companies (like Apple) put restrictions on the data you can use to target people. Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Your content should focus on addressing the questions, needs and pain points of your target audiences. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

DECEMBER 18, 2023

You’re aiming to engage, inform, and ultimately, convert. From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. Content is a broad umbrella term for any type of consumable information developed by an individual or organization, whether print, digital, textual, visual, or auditory. . About the Author: .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. As a bonus, UGC can be more cost-effective than traditional advertising.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

JANUARY 8, 2024

Image Source: ZipDo At Marketing Insider Group, we’ve honed our approach to prompt crafting with these key strategies: Be Specific and Clear: We ensure our prompts are specific to get more targeted responses. Include Context: We provide relevant background information for more accurate content.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Offer Testimonials.

Education 120

Education Tactics B2B Marketing Practices 120

Navigate the Channel

OCTOBER 19, 2023

Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. No press kit? This is the ideal time to create one!

Trade Show 65

Trade Show ROI Tips Press 65

Marketing Insider Group

JUNE 22, 2023

Automated marketing is a system for targeting leads and customers with pre-programmed messages. Several weeks or a few months is often enough to get the traction and information you need. Automated marketing lets you spend less time writing messages and pressing “Send.” Personalizing the information makes the journey smoother.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

BenchmarkONE

JULY 15, 2020

This new offering will give K12 communicators the ability to keep parents, students, teachers, and their communities connected and informed regarding school policies, news, and events. . The post PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators appeared first on Hatchbuck.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Marketing Craftmanship

SEPTEMBER 26, 2023

Blog posts or press releases extolling the features and benefits of your firm’s whiz-bang new product or service are more likely to be read by competitors than by prospects. Most firms still create content that their target audiences don’t care about.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Trade Press Services

FEBRUARY 26, 2024

Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. Decision makers need content to stay informed.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. And over time, it will make you irrelevant.

Public Relations 100

Public Relations Press PR Content 100

Tomorrow People

OCTOBER 24, 2011

Have you read the press release from Steve Jobs on his resignation? Don’t bog readers down with superfluous information. Instead, tell the truth and use language that will resonate with target audiences. If not, I suggest you do. It’s simple, straightforward and honest, and a great example for others to emulate.

Press 120

Press Fulfillment Creativity Optimization 120

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. I can examine what these people are doing.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Biznology

APRIL 8, 2021

The target audience doesn’t care about the seller’s main claim. Either the claim fails to express a benefit that solves a pressing target audience problem, or it merely says what they do (like, “we’re a cloud computing company”) and leaves out the benefit altogether. . Their message sounds the same as the others.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Zoominfo

MARCH 5, 2021

To contend with the best, your team needs to learn how to create a content marketing strategy that is not only engaging but informative in key areas of focus for your audience. Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Unbounce

OCTOBER 1, 2019

What you probably haven’t heard is how the brand’s marketers helped drive customer acquisition like mad by persuasively communicating Zola’s benefits to the diverse segments of its target audience. How Can Ecommerce Marketers Get More Sales Through Targeted Messaging? Enter Unbounce.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Trade Press Services

JANUARY 2, 2024

These tools use algorithmic models to learn the patterns and structure of language, making it possible to access information, create content and mimic human conversation. Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. What resonated most?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Engagio

NOVEMBER 20, 2017

The account insight profile must be a living document, regularly updated with new information. Where to find this information? Where do your researchers get their information? Press releases. Financial press. How do you find critical target account information? in online advertising). Annual reports.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

SmartBug Media

JULY 4, 2023

It is about creating and sharing relevant, informative, and engaging content that naturally draws potential customers toward a brand. PR messaging is crucial in times of crisis or issues management because it enables the organization to respond effectively and control the flow of information to minimize damage.

PR 98

PR Planning Marketing Management Public Relations 98

SmartBrief - Marketing

FEBRUARY 26, 2024

For starters, email is still the most important source of information, particularly at the start of every day. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. Prioritizing target audiences also is a critical step in the planning phase.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Zoominfo

JANUARY 11, 2021

Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd. This was leading them to miss out on major growth opportunities.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Such material is concise, informative, credible, and timely. Storytelling in content marketing makes the information more compelling than a bland statement of the facts.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Vision Edge Marketing

MARCH 23, 2021

Organizations should focus on measures that inform decisions, help determine whether performance is within acceptable parameters, and provide a view into what is and isn’t working. If you’ve ever been in a factory, you may have seen data boards that capture key information about how the factory is performing.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147