Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. It’s the only way to get prospects to pay attention.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 8, 2010

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

MAY 27, 2010

I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? Forums are particularly useful in B2B scenarios because they enable customers to solve often pressing problems quickly. Does it set the stage for a deeper discussion of social communities? Is it appropriate to a B2B setting?

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 17, 2014

Editing is also about knowing where gaps exist and directing the content creators to gather more information. A longtime Wall Street Journal writer and editor, Blundell documents the almost obsessive culture at that newspaper with packing more information into less space.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

AUGUST 9, 2012

To the uninitiated, it’s a cacophony of voices sharing mostly useless information. Instead of relying on just one channel for information, you tap into the collective reports of many. However, even that small number can unleash a breathtaking amount of information. Then tweet follow-up information as you receive it.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

SEPTEMBER 6, 2011

If you want to grow your score, you can log in to the site and give it a bunch of information about your online activities. Schwartzman pressed Berry hard on shortcomings in the Klout methodology, and her responses were a weak defense. Many people have a Klout index and don’t know it.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. These include press mentions, speaking invitations and performance on customer satisfaction surveys. ROI calculations are rarely a precise science to begin with. History and Correlation. Metrics also vary by objective.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 4, 2014

In a press release , the company summarized its methodology this way: “DeskAlerts asked businesses around the US a single question: what would inspire you to create a corporate blog?” This is kind of critical information to know if you’re going to cite the results in a responsible publication. From Russia With Love.

Research 50

Research Lead Scoring Lead Ranking Validation 50