B2B Memes
SEPTEMBER 22, 2010
The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”.
B2B Memes
OCTOBER 6, 2011
Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. As James W.
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B2B Memes
MARCH 11, 2011
Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. Maureen Alley: Never tweet what you wouldn't say in person.
B2B Memes
OCTOBER 4, 2012
Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. I’ve drawn, so far, three conclusions.
B2B Memes
OCTOBER 4, 2012
Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. I’ve drawn, so far, three conclusions.
B2B Memes
OCTOBER 8, 2010
Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Of course, to nurture your brand, you have to market it. And you do that through the social web.
B2B Memes
NOVEMBER 4, 2011
Though by all means you should read his entire post, I want to cover a few of his points that particularly apply in the trade press. The first is the thorny issue of press releases. As Buttry says, the idea of a press release is that you can freely crib from it—the company that sent it to you will be perfectly happy if you do.
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