B2B Marketing Traction

JULY 11, 2011

In the video I show you how you can set up your Facebook privacy to protect your personal information and have a company presence at the same time. You can also view the presentation slides on Slideshare. Note: The photo in the presentation is from Flickr, Some rights reserved by o5com.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

SEPTEMBER 27, 2011

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? Re-purpose the same information into a downloadable eBook or whitepaper, depending on your topic and audience. ( The answer is re-purposing. Repurpose the same content into a video.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

MAY 24, 2013

In our early presentations about social media, marketing and social media consultants focused a lot on how the average marketer could manage to have a presence on social media – in addition to everything else they were doing. Research has shown that buyers like it when a company makes their information available on social media.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

MAY 8, 2013

While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. It’s nice the Internet has caught up other types of buyers in making more informed decisions before they buy. Google came out with a new concept about how consumers buy things: the Zero Moment of Truth.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

OCTOBER 15, 2010

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Then get the people in the room face-to-face to discuss the feedback.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

JANUARY 14, 2014

Recent Google algorithm changes focus on the depth of information your site has. Make sure your posts have photos or images at the top and present a topic in some amount of detail. Keep your website fresh with the latest technology, easy and clear navigation, and detailed information about what you offer.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 16, 2012

They are inundated with information. Don’t include your past, present and future including who you were, who you want to be, your product or company’s entire history, every product detail or specification, where you got your degrees, what awards you’ve received, what associations you belong to, where you were born, etc.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

DECEMBER 7, 2012

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. In researching this blog post, I came across some interesting information. But what’s the value in B2B marketing?

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

JANUARY 6, 2014

84 Speaking visually , in which instead of manuals and presentations, we use more images and fewer words to provide information. #87 . #64 Needle free vaccine using dissolvable patches, non-needle “jet” transmission of liquid medicine, dry vaccines. #84

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. When your customers and prospects get engaged by commenting on your blog and sharing your information, they are engaging with your company and your brand.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MARCH 30, 2012

Contact Jennifer Beever today for more information! From my marketing soapbox - twelve years ago I did a very popular presentation that was much in demand, called “No One is Searching for ‘Home’ on the Internet.”

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

SEPTEMBER 21, 2012

It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads. Execute marketing according to the tactical plan.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

DECEMBER 12, 2014

Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. I once heard a clinical psychiatrist named Dr. Mark Goulston suggest that at the start of an engagement you can inform the client that you may have to provide them with bad news or negative feedback.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MARCH 13, 2012

Sales conversations and presentations – your salespeople are the front line to customer needs and wants. I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well. What if you could simply send a link to the blog post that provides the answer to a question?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JANUARY 16, 2014

But in marketing how people buy has changed, marketing channels have changed, availability of information has changed, markets are global, speed of innovation has changed, what marketing employees want has changed and competition has increased. All of this means that marketing must change.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

JUNE 4, 2015

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Don’t include any information about location or access information such as entry and exit doors to your facility. A video of your best sales presentation. Or, show how you package your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 2, 2012

Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts. There are some things you can do to be more efficient with your time spent on blogging. Here are a few ideas: 1. Please comment below.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

APRIL 13, 2010

At the end of the presentation, announce a special offer or event at your booth to drive attendees there. Instead, scan the attendees’ contact information and send them a custom package after the show. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

NOVEMBER 16, 2009

As the session started up, I entered in the session title, speaker info with links to their sites, took notes, wrote up my blog entry while paying attention to the ongoing presentation and discussion. Throughout the conference I completed several entries. See Bruno Giussani’s Tips for Conference Bloggers.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

As the session started up, I entered in the session title, speaker info with links to their sites, took notes, wrote up my blog entry while paying attention to the ongoing presentation and discussion. Throughout the conference I completed several entries. See Bruno Giussani’s Tips for Conference Bloggers.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

SEPTEMBER 29, 2011

I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. There are aggregators that filter and display information and news so you can quickly review and share other people’s content. Be Strategic.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

OCTOBER 28, 2009

In fact, when I’ve done presentations on one-sheets in ProVisor groups, I’ve asked the members, “You just heard thirty elevator pitches – what do you remember?” Make sure that all of your contact information is on the one-sheet and very easy to read. Place your one-sheets in the back of the room during your presentations.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. If you find this information helpful, please comment about it below.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MARCH 26, 2015

Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Yesterday I presented to a group of manufacturers who plan on growing their business through exports.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

DECEMBER 13, 2012

Get real and give buyers valuable information. Use new ways of presenting online content. They want what they want when they want it. So stop the smoke and mirrors and perhaps even the too-clever marketing headlines and taglines. That’s right, give it away. Increase your online content with a blog.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

JANUARY 20, 2011

The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. Reality: Your Company Page Is Not Visibly Tied To Your Personal Information. An online profile which includes age, sex and geographical information? Moms and grandmothers stalking their kids and grandkids?

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

B2B Marketing Traction

DECEMBER 20, 2012

Use new ways of presenting online content ). In it he said, “Infographics are a compelling way to represent complex information quickly and clearly. Don’t just present the facts and leave us hanging – tell us why it matters. Infographic: Managed Services – Past, Present, Future. He’s right!

Planning 100

Planning Marketing Plans Tactics B2B Marketing 100