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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

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Best Practices for Transcribing Business Cards and Contact Information

Lead Liaison

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The result is a highly accurate process ideal for multiple use cases.

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Email Sender Name Best Practices for Marketing

Act-On

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Here’s how to make sure you’re following the best practices for email sender names and addresses. Including the brand name is always a best practice.

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Notification Emails: Examples and Best Practices

SendX

One has to strike that delicate balance between informative and not intrusive. Email notifications are like personal assistants: smart, nifty, and incredibly efficient at keeping the audience in the loop. But crafting the perfect email notification is not a cakewalk.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. Ways to practice inclusivity within design. UX has a critical role in making that future possible. This session will cover: What inclusive design is, and why it's important.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. And a by-product of that alignment is information sharing.

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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information. Adhere to industry regulations and best practices to build trust with your audience.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. You might be surprised to learn that neither of these businesses would be where they are today without it.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Product leaders can project confidence and competence through practical, convincing articulation of product strategy.

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The Ultimate Sales Coaching Guide

It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. Why is sales coaching important?

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps. Every attendee will also receive a free ebook with detailed information on the OBM framework along with proven strategies for ABM planning, design, execution and measurement. June 23, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.” Come away with a plan for how to separate your company’s brand from your competitors.

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Loyalty Auctions: The Next Reward For B2B Markets

For a complete Guide to Loyalty Auction Best Practices complete the download form below and we’ll automatically send you the information. Plus, you have the added communications channels associated with B2B sales or channel partners and internal HR or Departmental platforms. Going once, going twice, gone!