WebMarketCentral

JUNE 18, 2008

The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded). According to MarketingSherpa's study, a typical B2B company spends about 30% of its total marketing budget online, and about 30% of its online budget on pay-per-click (PPC) advertising.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 22, 2008

Google could manipulate natural search results based on a company's PPC activity , but ultimately probably has something a bit more sophisticated in mind. That's a tremendous amount of information to know about any company, much less about a lot of companies. Actually, an unprecedented amount. What will Google do with this?

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

AUGUST 1, 2008

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

FEBRUARY 23, 2007

3) Visit other pages on your site to get more information. Item #1 above is obviously what you'd like to maximize, while item #2 you'd prefer to minimize (immediate exits represent wasted PPC spending). There are three things a visitor could do upon hitting your landing page: 1) Convert into a sales lead (ideal).

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer Leadlander 20

WebMarketCentral

JUNE 3, 2009

PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. Dale Underwood (DAU): I've been directly involved with information technology my entire career. What's your background?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

SEPTEMBER 23, 2008

Using Google's Custom Search Engine for Internal Site Search by Ask Enquiro Manoj Jasra, who writes a lot of great stuff on web marketing , explains why Google's Custom Search tool is excellent way to add this functionality to your site in this brief but informative post.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

NOVEMBER 27, 2005

However, they monitored the program only at the very highest level: total pay-per-click (PPC) spending, and total click-throughs. Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. They did no keyword optimization, no bid optimization, and worst of all, no conversion tracking.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

FEBRUARY 20, 2008

Fortunately, she also serves up guidance on how to effectively cut through your prospective buyer's clutter of emails, phone calls and endless meetings: "Occasionally a savvy marketer or seller captures my attention, gets me to raise my hand asking for more information and even entices me to request a meeting. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 26, 2007

Combining information from the two paints an interesting picture of the current search marketing landscape. He concludes by writing, "The lack of attention SEO and PPC are receiving from B2B marketers is troubling." The same day, Bill Gadless at the B2B Web Strategy Blog wrote a post on The True State of B2B Search Engine Marketing.

Search Marketing 20

Search Marketing SEM Planning PPC 20

WebMarketCentral

DECEMBER 29, 2009

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) (..)

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

DECEMBER 4, 2008

What type of online advertising is growing while banners and PPC ads flatline? Which information sources have the greatest influence on consumer purchasing decisions? Which blogs do reporters read? What are the top uses of the Internet after email and search? What's the next big trend in blogging? Read on to learn all of this and more.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20