Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Sprout Social

AUGUST 17, 2022

For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns.

Social Media 125

Social Media Tools Campaigns Media 125

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

Zoominfo

FEBRUARY 13, 2021

Previously, he held a Head position at LifeScore Labs. Follow Sears on Twitter. He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen. Follow Matt on Twitter. Follow Sebastien on Twitter. Follow Sene on Twitter. Follow Selom on Twitter.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 98

Twitter Service Tips Eye-Tracking 98

Litmus

MARCH 29, 2021

Earlier this month, we took to our community on Twitter and LinkedIn to foster conversation about women who have impacted our careers. Who's a woman who has left a positive impact on you and your career (email or not)? Back to you: Who’s a woman who has left a positive impact on you and your career (email or not)?

Positioning 86

Positioning Work Management Marketing Management Paid Search Agency 86

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Sharpspring

DECEMBER 20, 2019

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Research on the Benefits of Twitter for Business. Understanding Your Audience.

Twitter 59

Twitter Marketing Automation Services Business Small Business Marketing 59

Bluetext

AUGUST 17, 2023

In a surprising and bold move, one of the social media giants, Twitter , has undergone a complete rebranding , emerging as “X.” In this blog post, we will delve into the rebranding of Twitter to X and explore what it means for marketers. Are you looking to understand how to best utilize X and its offerings?

Twitter 45

Twitter Communities Marketing & Strategy Paid Search Agency 45

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. While a bio on Twitter is limited to just 160 characters, a header photo can tell the story of your business without such limitations.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Digital B2B Marketing

MAY 13, 2014

Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. The only reason Twitter needs a mute button is the platform’s addiction to reciprocity. How Mute Works on Twitter. Here is the announcement from Twitter. ” What Twitter Needs To Do Instead. .”

Twitter 100

Twitter CAN-SPAM Paid Search Agency Work Management 100

Sprout Social

MAY 10, 2019

Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

JANUARY 28, 2022

You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) By monitoring these metrics, you can ensure that your PR efforts positively impact your business. they are generating. Media Coverage.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter for network history.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Savvy marketers will continue to stay on top of mobile marketing trends and deliver informative, usable content that their customers want—no matter where they are.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Marketing Insider Group

AUGUST 11, 2023

Reputation Management: Allows for quick response to customer feedback, both positive and negative, and helps in managing the brand’s online reputation. Evaluate Platform Features Explore the features of each social network to make informed decisions. For example, do you know where your website traffic and leads comes from ?

Social Networks 179

Social Networks Business Work Management Social Media 179

Digilant

MAY 6, 2020

Twitter is facing a similar situation. These were released either in an effort to keep users connected with friends and family or provide timely, fact-checked information in regard to coronavirus. Discover, Snapchat’s content platform requires that all information shared is fact-checked and credible. Twitter users spend 3.39

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Digilant

MAY 6, 2020

Twitter is facing a similar situation. These were released either in an effort to keep users connected with friends and family or provide timely, fact-checked information in regard to coronavirus. Discover, Snapchat’s content platform requires that all information shared is fact-checked and credible. Twitter users spend 3.39

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

Twitter 95

Twitter Comparison Ideal Customer Profiles Click Rate 95

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Be a Twitter Personality, Not an Organization.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Digital B2B Marketing

SEPTEMBER 11, 2012

As Twitter evolves from a technology company that was focused on serving users to a media company (at least in its business model) attempting to balance the demands of both marketers and users, the conflict is in full view. I am both a Twitter user and an advertising buyer. Effective options for marketers.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. Instead of a hard sell, social selling is all about building positive relationships with leads that will pay off over time. Even though it serves more of a niche audience and a niche purpose, LinkedIn is still surprisingly competitive with websites like Twitter and Facebook. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Biznology

APRIL 9, 2021

Case in point: the intriguing mystery of the US Strategic Command Twitter account last week. And yes, they have an official Twitter account, @US_Stratcom. Generally speaking, this account tweets about positive military accomplishments, people in the military, advancements in military technology, etc.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. What is a competitive analysis report?

Analysis 93

Analysis Marketing AI Examples SWOT 93

Convince & Convert

MARCH 5, 2024

Provide Exhaustive Information : Second, you can never provide enough information. By acknowledging the challenges and opportunities within this journey, brands can better position themselves to earn and retain customer loyalty. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

Research 143

Research Loyalty Case Studies Communities 143

EMagine B2B Blog

DECEMBER 4, 2017

Today’s featured client is Oil Price Information Services , or OPIS, a company providing easy access to transparent data, expert-level customer service, educational events and energy data solutions for price transparency across the global fuel supply chain so that all stakeholders can buy and sell oil products with confidence. CRM Tracking.

Pricing 42

Pricing Price Service Marketing Websites 42

Sprout Social

OCTOBER 27, 2022

Combining a great product or service with excellent support sets you up for more positive remarks from customers: Hello @Lugo13M : Thank you for taking time out of your schedule to share your satisfaction and appreciation with us, kindness such as yours really does make a difference to our employees! Twitter customer service stats.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. We need people in organisations who can get the ball rolling, people in the position to make decisions. On Twitter you can go after people who have tweeted certain words or follow accounts.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. We need people in organisations who can get the ball rolling, people in the position to make decisions. On Twitter you can go after people who have tweeted certain words or follow accounts.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Top Rank Marketing

OCTOBER 6, 2023

adults viewing the sectors in a positive light, and a scant six percent perceiving them as very positive, with 40 percent holding either somewhat or very negative views of the industries. MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89