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Monitoring The Data That Drives Retail Success

Webbiquity

When recording sales data by day, try to log any information that might be relevant for that day. For comparing your sales in the future, having a record of the factors that affected your trade on that day will give you the information that you need to make decisions or understand why you may be trading up or down.

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Using Python to Power Up Insights For Content Briefs, SEO Recommendations & Strategy

Conductor

SERP insights can become a valuable asset when we think about how we might structure our landing pages, the language we use to speak to our audience, how we structure our calls to action, and can even inform decisions we make across non-organic marketing channels. 7 Workflows to Inform Content & Optimization Strategies.

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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. Informational These prompts are used to extract details from big data to inform decision-making. For example, “Write a short brand origin story for a social post in the style of Mark Twain.”

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Deep learning enables NLU to categorize information at a granular level from terabytes of data to discover key facts and deduce characteristics of entities such as brands, famous people and locations found within the text. QA systems process data to locate relevant information and provide accurate answers.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

These apps securely store your payment card information so that you can pay for items online or in-store without having to carry your cards around. For global point-of-sale (POS) transactions, the use of digital wallets is expected to rise from 29% in 2021 to 39% in 2025. Mobile Wallets and Payment Apps. share — over $22.7 and the U.K.,

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2022 Predictions: Data strategy and privacy

Martech

The retailers who prioritize first-party data sources from customer journey data, CRM platforms, POS systems, retail apps, affiliate marketing programs, etc. This is the information that consumers intentionally share with a retailer.”. will be well-positioned. A term that we’ll hear more and more is ‘zero-party data.’

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Facebook Analytics could also give brands a look at your Facebook page’s details and audience demographics to help brands better inform their strategies. To learn more about Facebook Insights if you’ve never used it before, check out this blog pos t. Image Source. Facebook Ads and Events Managers.