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A Healthcare Information Technology Lead Generation Success Story

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A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 billion healthcare information technology company with solutions and services that help physicians, hospitals and health plans operate more efficiently and profitably.

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

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As an example, PointClear targets two contacts within each account location. However, it is important to come to an informed conclusion about all targets to help us determine how marketing and sales resources are prioritized in future contact cycles. This is, in fact, the cadence designed for the client in this example. Productivity.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

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As I contemplate what the prospect just said, often he or she will end up adding valuable information they may not have said otherwise. For more information, check out this blog about the four revenue sources that most ROI calculators miss.). They’ve seen over and over what a client may have only encountered once in a lifetime.

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What's it take to generate leads that fuel your forecast?

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At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. One example of an extended, persistent, touch cycle by PointClear was the 42 nd touch to the CFO of the country’s fourth largest utility.

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Scheduling an Appointment With an "Uncloseable"

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One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. At PointClear, we approach our client’s lead generation, lead qualification and lead nurturing by combining persistence with professionalism. no email just vm.

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

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If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.

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Listen more, talk less … and drive more revenue

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Learn to mirror the other person’s information and emotions by paraphrasing key points. Read this post , written by Jim Hall, a PointClear associate, to learn how he applies these listening skills every day. Don’t assume that you understand correctly or that the other person knows you’ve heard them.