Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Youtube 130

Youtube Privacy Video Marketing Click Rate 130

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Newsletter 114

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. The creator economy has really changed everything.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. The History of Podcasts Discoverability Problem.

Hubspot 99

Hubspot SEO Design SERP 99

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Convince & Convert

OCTOBER 27, 2015

Podcasting is on fire , with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or informed.

Skype 159

Skype Broadcasting Youtube Comparison 159

Bluetext

AUGUST 31, 2023

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. It’s estimated that there will be over 100 million podcast listeners in the US by 2024, and 81% of these podcast listeners say they pay attention to the ads played during the podcast.

Cost per Acquisition 41

Cost per Acquisition Paid Search Agency Advertising Agencies Cost Per Thousand 41

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. billion people who use YouTube every month, and people are spending over a billion hours watching videos every day on the platform.

Youtube 101

Youtube Intent Optimization Merchandising 101

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Melinda Cormier is the Vice President of LumApps , a leading employee experience platform unifying the modern workforce through better communication, engagement, and instant access to information. Catch all episodes here. Episode Summary.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. News reports and publications inform a decent amount of AI machines’ training data sets, so appearing in the press as much as possible will lead to a marketing-win on your end. Be Everywhere Always Haha! We’re not joking.

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Content4Demand

FEBRUARY 9, 2021

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. Although podcasts saw a slowdown in the early stages of the pandemic, largely due to the drop in people commuting to work daily, hosts have found their footing and have seen an uptick in listens, downloads and subscribes.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Stevens & Tate

JANUARY 17, 2020

Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Podcasts are becoming an incredible resource for all kinds of information, especially when it comes to online marketing. The podcast covers a number of digital marketing topics.

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Or subscribe on Spotify , Apple Podcasts , or YouTube Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

Storytelling 75

Storytelling Buzz Youtube Social Media 75

Marketing Insider Group

SEPTEMBER 6, 2021

That’s why, whether you are recording a business podcast, a webinar, a how-to video, or anything else, you want to start with a high-quality recording. For example, no matter how simple your podcast may be, you should always create a recording plan. Let this inform the topics that you choose. This starts with your microphone.

Planning 326

Planning Tips Paid Search Agency Marketing & Strategy 326

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes.

Twitter 125

Twitter Product Planning Transparency 125

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He is one of the highest-rated presenters world-wide for his ability to communicate complex information in a practical, humorous way. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Background.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

JULY 13, 2021

Within those hours, they spend on average two and a half hours on social media; two hours reading content; and one hour listening to podcasts. The number one reason for using the Internet is “finding information” (63%). Of the six countries that have 99% of their population using the Internet, four are in the Middle East.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Locally Hosted Video Player feature to share high-quality video content.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Hubspot

NOVEMBER 2, 2018

With the hectic daily schedule of a real estate agent, it's difficult to find time to wind down and spend time learning about new industry information and strategies. If you're always on the go, I've compiled a list of the top real estate podcasts to help motivate you and grow your skills. Here are 17 podcasts to get you started.

Ad brokers 85

Ad brokers Best Practices Youtube Multi-Channel 85

Oktopost

DECEMBER 9, 2020

Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. You may even recognize her from our recently released customer story series on YouTube. Like What You Heard?

Social Media 147

Social Media Media Startups Transparency 147

SmartBug Media

OCTOBER 16, 2019

You’re ready to add a podcast to your marketing mix. You understand the weight a podcast can carry for your place in the industry. But before that happens, you need to make sure you have everything set up to podcast well. There are five bases you should cover to produce an influential B2B podcast: Equipment. Podcast name.

B2B 58

B2B Marketing Automation Services B2B Sales Pricing 58

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Koleen Diaz – @koleendz Instagram: 721K TikTok: 691K YouTube: 1.58 Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Martech

NOVEMBER 15, 2023

Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. LinkedIn posts.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

Contently

JULY 26, 2022

Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. ” and other articles that teach customers the differences between various accounts help customers feel more informed and also answer many of their FAQs. Explainers like “ What is a checking account?

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

ClearVoice

DECEMBER 9, 2022

” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Audio content and podcasts. Podcasting and audio content are still increasing in popularity in the post-pandemic age. Dubbed the Joe Rogan podcast formula, video podcasting is now a thing.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105