Marketing Insider Group

MAY 16, 2023

Reach out to thought leaders in your industry, and appear as a guest on their: Podcast Blog page Livestream News site While you’re at it, shout out your brand a couple times to remind both the audience and AI machines that you are a valuable asset to your industry. Delicious, but they’ll probably be hungry again in an hour or so.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Webbiquity

JULY 13, 2021

Within those hours, they spend on average two and a half hours on social media; two hours reading content; and one hour listening to podcasts. The number one reason for using the Internet is “finding information” (63%). Of the six countries that have 99% of their population using the Internet, four are in the Middle East.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. They’re great at analyzing marketing and advertising campaigns and keeping their readers informed. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. Content is a broad umbrella term for any type of consumable information developed by an individual or organization, whether print, digital, textual, visual, or auditory. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Martech

JANUARY 4, 2024

Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context. An economy property website could load more quickly than a content-rich site for an upscale property. However, what is given up to achieve superior site performance?

Optimization 123

Optimization Analysis Comparison Opt-in 123

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. These include videos, webinars, podcasts, articles, and social media posts. There are differences, however. Measure your results.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

NOVEMBER 3, 2020

Think about how to provide value for your existing customers with informational content as well as how to use them as a content source. Informational content can be a great way to drive sales and conversions too. The information included in this free course is on par with content in premium SEO courses costing thousands of dollars.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. You educate them and help them make informed choices by providing them with relevant information, and they share their thoughts via comments and reactions.

Curation 80

Curation Brand Identity Branding Content 80

Webbiquity

AUGUST 3, 2021

11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. 45% search for brand information on social media, and the same percentage use voice search. 91% watch online videos, 51% visit video blogs, and 44% watch and/or listen to podcasts. Yahoo is (still!) #11,

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Contently

JULY 26, 2022

Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. ” and other articles that teach customers the differences between various accounts help customers feel more informed and also answer many of their FAQs. Explainers like “ What is a checking account?

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClearVoice

DECEMBER 9, 2022

It even surpassed Google as the most visited site. Audio content and podcasts. Podcasting and audio content are still increasing in popularity in the post-pandemic age. Another content marketing trend that is growing is podcasting is combining audio with video. Nope, not anymore.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

ClearVoice

JUNE 24, 2021

Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Every minute, people upload around 300 hours of video to the site. Blog posts and articles still offer an effective, persuasive way to provide valuable information to your users and prospects.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Martech

AUGUST 29, 2023

Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them. For more information on Dun & Bradstreet, please visit www.dnb.com.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Conversion 107

LeanData

JULY 22, 2022

Recently, LeanData chief marketing officer Doug Bell visited with host Benji Block on the B2B Growth Podcast , appearing in an episode entitled, “ Prospect Experience as Competitive Advantage.” In the podcast episode, Doug and Benji speak to how B2B marketers have been slow to evolve their tactics. Evolving the prospect experience.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Qualified Leads Lead Ranking Sales Qualified Leads 98

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. This boosts your site’s rankings in search engines and directs more guests to your site. Give Interviews on Podcasts. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. I’ll use mortgages as an example.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sharpspring

AUGUST 3, 2021

Here are some steps and tips on how to create a content marketing strategy: Set up a Mini-Site. The easiest way to manage the reputation of your future project is to create a separate site for it. Setting up a site is not that hard these days. Podcast and/or Vlog About It. Find your unique angle you want to discuss.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Digilant

JANUARY 11, 2024

We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. Additionally, 26% of fans watched via the March Madness site or app compounding the impact of non-linear viewing habits. population listens to podcasts every week.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Martech

MARCH 15, 2023

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. He is also host of the event industry podcasts, #EventIcons , Event Brew and Event Tech Podcast. Before that he was V.P.

Event Marketing 105

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 105

Martech

AUGUST 16, 2023

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Tune into the podcast and learn: How to track buyer behavior even before they give up their first-party data. For more information on Dun & Bradstreet, please visit www.dnb.com.

Enterprise Management 87

Enterprise Management Work Management Advertisements Advertising 87

Martech

OCTOBER 11, 2023

It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. It is a strategic asset that empowers businesses to make informed decisions, drive efficiency and unlock new avenues of growth.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Business 113

Martech

APRIL 28, 2022

It can often be difficult for marketers to draw in potential customers from offline platforms (like podcasts), especially when those avenues offer people so much useful information. Then, they asked the podcast host to share the keyword and URL with their listeners, directing them to the site. What the tools do.

Marketing Automation Services 110

Marketing Automation Services Touchpoints Word of Mouth Vendors 110

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Bottom-of-funnel content conversion rates (i.e.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Instead, they should dig into product backgrounds, talk to analysts, and review third-party information to uncover details they can regift to an audience in a compelling way.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

NOVEMBER 28, 2022

And for consumers, well-crafted content can be a valuable source of information and assistance during the purchase process. If you’re looking to stay up-to-date in the content marketing world, or if you’re just looking to inject your strategy with a handful of new mediums, try using one of these content types: Podcasting.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

ClearVoice

NOVEMBER 4, 2022

We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results. There are also podcast episodes, video tutorials, and reports. Another site with some great SEO tools is Aherfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Outbrain

OCTOBER 8, 2019

And while methods of delivery are ever-developing and becoming more technologically innovative — be that video, live streaming, or podcasts — the biggest focuses for publishers, and my biggest takeaways from MediaPost’s Publisher Insider Summit , are less technical. Publishers need to embrace authenticity in everything they do.

Conference 31

Conference Communities Automation Order 31

Martech

JANUARY 4, 2023

Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast. A long time MarTech contributor, Scott’s columns are consistently among the most read on the site.

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. In other words, sites with content demonstrating their expertise, authoritativeness, and trustworthiness. Adding information on social media platforms to encourage users to visit your site?

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Thinkers360

MARCH 7, 2024

We also share your content on our web site and in our weekly newsletter. Pro Plan members and above gain additional exposure in terms of amplification via our web site, newsletter, and social channels. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Hubspot

MARCH 1, 2021

But when prospects visit your site, what are they looking for? Even podcasts and audio content, at the bottom of the list, were rated by 40% of decision makers as being "extremely" or "very important" when deciding to make initial contact with a service provider. What do they want to see, and what do they consider most important?

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Martech

JULY 26, 2023

Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.

Enterprise Management 89

Enterprise Management Work Management Generation Marketing Management 89