WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

FEBRUARY 27, 2009

Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization. Mark manages all aspects of the social media strategy -- including the blog, Twitter, podcasts, videos and KPIs.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

APRIL 29, 2008

For example, pretty much everything I know about podcasting I learned from podcasting guru Albert Maruggi , so I rarely write anything about the topic without linking to him. No contact information: The vast majority of blogs enable readers to comment on posts, which is great. Very bad blog etiquette. And last but not least.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

JULY 16, 2007

They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. The results are eye-opening.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JULY 14, 2008

To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder. The site also allows business owners to form networks with one another."

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

NOVEMBER 16, 2006

People want to do business with companies that are smart and helpful, and they expect companies to not only say that on their websites, but prove it by offering content that helps users solve problems, or gives them a one-stop source for information they would otherwise have to scan several sites to retrieve. What kind of content?

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

SEPTEMBER 5, 2006

In his own entertaining and informative style, Paul addresses topics like mobile ads, effective (and ineffective) tech ad campaigns, video ads, blogging, and viral marketing. It also appears that we have similar tastes in reading (though I spent my 4th of July weekend expanding my kids' treehouse).

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

WebMarketCentral

SEPTEMBER 6, 2007

Informal, personal style: his writing had a genuine tone and was his message was clearly written to me—not to a list of editors on a media list. Audience understanding: it was clear from his message that he understood who my audience is (marketers interested in B2B lead generation, particularly in the technology sector).

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

SEPTEMBER 24, 2007

Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

JUNE 12, 2007

Only 17% of influencers and 9% of decision-makers viewed cold-calling as “unacceptable.” Most said calls were acceptable as long as the caller was respectful of their time and had relevant information. 78% of buyers said they had listened to a technology-related podcast more than once. Still, it's a significant number.)

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

DECEMBER 15, 2008

We focused on a single primary market (marketing professionals in corporate America with $3 million + year department budgets) and researched what practical information those folks wanted day in and day out. Does podcasting work?" Anne Holland (AH): We were always obsessed with market research. Then we built it for them.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

OCTOBER 8, 2008

These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.)

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

MAY 29, 2007

Finally, the author's advice, while highly practical, deals with nothing as mundane as B2B lead generation or podcasting, and will require considerable thought on the part of the reader to properly and constructively apply. Second, the tone is engaging, but certainly not cheerleading, and ranges from dryly academic in spots (e.g.

Forecasting 20

Forecasting Tagging Act-On Buzz 20

WebMarketCentral

SEPTEMBER 14, 2009

For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Clinton" and "Whitewater").

Tools 20

Tools Best Practices Web 2.0 Adwords 20