B2B Marketing Traction

MAY 1, 2013

They may even provide a little preliminary information about their new product before it’s launched. Read more in my previous post, Why Product Launch Plans Need to Include Social Networking. Where does he or she get information? We provide strategic marketing analysis, marketing planning and implementation of the plans.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

OCTOBER 28, 2014

The competitive analysis gives you initial information so that you know what competitors to pursue (and then do much more detailed due diligence and analysis required for M&A transactions). Contact New Incite today to start your competitive analysis and marketing plan. Marketing Planning analysis b2b marketing plans research'

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 12, 2013

You should be working from a marketing plan, and then once you have the plan and are actively implementing it, you should conduct regular marketing meetings. In other words, don’t get sidetracked with topics that don’t tie back to your business or strategic plan. Run your marketing like your business.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

FEBRUARY 19, 2015

She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. As with all marketing, before jumping in to create a new Twitter chat, it’s important to strategize and plan it first!

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. If you fail to plan, you plan to fail.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

MAY 25, 2012

Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Then, execute your social media plan with diligence. Create a Strategic Social Media Plan. Follow your plan and be diligent about frequency of messaging. Execute with Diligence.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. We’ve helped hundreds of businesses improve marketing through strategic planning and creative execution. Contact New Incite today.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 8, 2012

.* As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. The marketing plan should include estimates of resources required to accomplish each marketing activity. Please comment below.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Create a strategic plan for marketing your product or service. Create a tactical marketing plan to create awareness and generate leads. Your Outsource CMO can identify the right tactics that fit your budget, your market and your industry and write a plan that makes it easy for you, your staff, and your marketing vendors to execute.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

FEBRUARY 17, 2015

Write a web site update plan. The template is the outward-appearing skin and behind-the-scenes dashboard that supports the planned features and look and feel that you specify in the website plan. Approve the web site update plan and template. Web Site Projects content marketing outsource plans SEO website'

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

OCTOBER 12, 2011

This means that you need to be strategic when you plan your content. Provide quality information that solves problems, answers questions, and gives you credibility. Have a plan and follow it with discipline. For more information, please visit our Content Creation service page. How do you produce all this content?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

MARCH 20, 2015

Where are they and how do they like to get information? Create a written marketing plan before you start. With a written marketing plan you can make sure that everyone in your company is on the same page. With the written plan, you’ll know what you’re going to spend. Contact New Incite today.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 12, 2014

It was a one shot deal – no multi-touch campaign with a minimum of three ads, no messaging designed for his audience, no analysis of the publication’s audience, and certainly no integrated marketing plan. Stop the business planning: your new product idea is already being done or isn’t valid.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. Buyers want access to information when they are ready to buy. Why Your Marketing Plan Needs A Content Strategy, Not Just SEO.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

OCTOBER 15, 2010

One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Once you have your information, get the right people in the room to discuss what to do about it. So what about the hard part – the analysis?

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

JULY 2, 2014

The headline should be catchy and include a keyword or phrase that helps people who are searching for solutions and information on a specific topic find your post. The call-to-action can be as simple as an invitation to comment on the post itself or to contact the author or company for more information. Do you need help with blogging?

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

APRIL 9, 2012

Do you want to train or inform your readers? I think that most people plan what they will write about when they start their blog, but they develop their voice as they get into it. We provide social media and blogging strategic plans, blog set-up and training, and blog ghost-writing. Do you want to be controversial?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

OCTOBER 17, 2011

Finally, you need to plan the right tactics to generate the right number of leads. If you don’t have that information, hire an expert who does. New Incite offers strategic and tactical marketing planning services. Contact us today for more information!

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online. Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

MAY 19, 2015

SuperOffice wanted greater results and put a plan in place to make it happen. They looked at what they were doing and put a plan together to improve it. These were then made available for download, so that the company could capture the downloaders’ contact information. Their web presence includes six different languages.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

APRIL 2, 2012

So, you need to plan enough time to write quality content. And, if you need help planning or setting up your blog or want to hire a blog ghost writer, please contact me, Jennifer Beever, at New Incite for more information. Note that when I wrote the question above, I specifically used the words “ quality blog post.”

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. We provide strategic planning, training and consulting, and implementation services for B2B companies. Marketing Planning b2b email marketing marketing social media twitter' Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 4, 2013

It’s designed to allow people like you and me to share information that we like. Share information related to your business, but do include your opinion and your personality. I provide planning, step up, training, and ongoing social media support for clients. Do be organic. Say what you mean and do it in an authentic way.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

SEPTEMBER 24, 2012

.” There is no written marketing plan. Lack of a written plan with strategic and tactical marketing information is a sign that a company can use some help. A CMO for Hire can help them step back, do some analysis and research, and put a strategic plan (in writing) in place.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

JANUARY 20, 2015

At this two and a half hour workshop, you will learn how to plan your blog strategically, how to write blog posts with authenticity and credibility, what you need from a technology standpoint to make your blog successful, and how to promote and track results for your blog. Manufacturing CEO. Small Business Owner. “I

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

MAY 8, 2013

It’s nice the Internet has caught up other types of buyers in making more informed decisions before they buy. Contact New Incite today for information on how we can help you create a strategy, a tactical plan, and implement the plan. What Does ZMOT Mean for You? Why Your B2B Marketing Needs a Hub and Spoke System.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

APRIL 26, 2012

New Incite offers blogging services including blog plans, set-up, training, and blog ghost-writing! Contact us today for more information about our blog services. Readers – please add any other promotion ideas you have in the comments below!

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

FEBRUARY 9, 2012

With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. Hopefully you have this information, because you’ve tracked your historical marketing performance and have some data to work with. Does the science end here? Not exactly.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JANUARY 30, 2013

Contact New Incite today for information on our social media set-up, training, and outsource (we actually do it for you!) LinkedIn has personal profiles and company profiles. Business to Consumer marketers should start with Facebook. Need help establishing your business presence on social media? services.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

DECEMBER 6, 2011

For more information about identifying business assets to leverage for results, see my previous blog post, Be a Strategic Planning Hero with Microstrategies.). Second, you need to create an action plan to leverage at least one asset. Read my previous post, Re-Purpose Content with a Purpose , for more information on this.).

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JANUARY 15, 2015

She has been asked to speak about LinkedIn to a variety of groups, including the Institute of Management Consultants, ProVisors, the Association for Strategic Planning and others. For more information about LinkedIn and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). We provide strategic and marketing planning, pre-launch marketing activities as well as launch marketing.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) So how do you make sure your information is presented well on mobile devices?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” Many buyers go online to source information for their buy decision. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

NOVEMBER 27, 2013

Marketing departments plan to spend $135 billion on online content in 2014. Please note: I requested more information about the survey results and statistics, including how many CMOs were surveyed, and I will report back and update this post when I receive it. 25% of the advertising market will be on the Internet by 2015.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MAY 7, 2012

So, even if you don’t plan to enter business messages on Facebook, you should consider creating a basic company, firm or organization page with your brand on it. New Incite provides social media planning, Facebook page creation and outsource social media messaging. This can happen even if you have a branded Facebook company page.

Facebook 100

Facebook Paid Search Agency Companies Planning 100