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Martech
NOVEMBER 14, 2023
Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts.
Vision Edge Marketing
SEPTEMBER 12, 2023
[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.
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DivvyHQ
AUGUST 16, 2022
But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning. In this post, Jon breaks down the findings of Netline's recent report, including his favorite insights, all within the lens of content planning, production, and execution.
Webbiquity
JUNE 14, 2022
With so much information out there, the best ideas can get lost in the shuffle. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Plan for time to answer questions and create an environment that feels personal. Plan Your Next Successful B2B Sales Meeting.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vision Edge Marketing
MAY 9, 2023
It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.
Webbiquity
JULY 30, 2020
As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Every attendee will also receive a free ebook with detailed information on the OBM framework along with proven strategies for ABM planning, design, execution and measurement. What criteria should influence the choice of tactics and KPIs?
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.” Come away with a plan for how to separate your company’s brand from your competitors. Send your questions ahead of time to make sure your voice gets heard in this interactive event.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.
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