Writing on the Web
AUGUST 25, 2016
It should include tips and information that invites your prospects and clients to take action. David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.” The first is an attractive personality. In other words, your brand works when: You develop a distinct brand personality.
Writing on the Web
DECEMBER 16, 2015
Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories. 5 Tips to Prevent TMI (too much information).
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Writing on the Web
OCTOBER 30, 2014
For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. What’s your back-story? He had to care.
Writing on the Web
NOVEMBER 11, 2015
Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory). Of course, being human, I tend to project myself on to my reader: You will want the facts, not just the personal factors. In what ways does it reflect your personality type?
Writing on the Web
DECEMBER 28, 2016
The great thing about advertising via social media is the personal interaction between the potential customer and service. Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab. Video Content.
Writing on the Web
APRIL 8, 2015
As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. Then tell them about your biggest success, your client results, your education, and perhaps something personal if you’d like. People have antennae for hyperbole.
Writing on the Web
JULY 8, 2015
According to Dr. Susan Weinschenk, in her book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.
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